Our client owns a full-service AC and Heating Repair company, serving the heating and cooling needs of residential and business owners in Texas, Dallas. In the past two years, our client tried a number of approaches to boost business but realized that their website was not performing up to its potential. And that was the time when they approached Digital Success to increase their visibility online, and generate leads for air conditioning/ heating service and repairs using a combination of dedicated HVAC specific SEO, PPC and content marketing services.
We started by redesigning the complete website of our client- giving it an aesthetically appealing look that could act as an effective marketing tool for the business. We then implemented a localized content strategy that included the creation and promotion of city-specific landing pages with diligently optimized content. We also leveraged the channel of PPC advertising for immediate increase in website traffic.
Within 5 months of implementing these activities, the business of our client saw outstanding results. There was a total of 86% increase in website traffic with 11 local keywords such as ‘Heating Repair Services in Texas’, and ‘Texas AC Maintenance Services’ in top 3 rankings. Also, leads started pouring in the business at a double pace than before.
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