A Texas managed service provider run by technology and sales professionals had no marketing plan and no marketing department. Here is how our MSP digital marketing agency team became its extended marketing unit.
Client
AnythingCloud, a managed service provider in Texas
Industry
Managed services and cloud (B2B)
Services
Website design and maintenance, SEO, PPC, content, social media, email, reporting dashboard
Scope
An integrated digital marketing program run as the client's extended marketing unit
Headline result
178% increase in website traffic in 3 months
Digital Success assessed AnythingCloud's goals, technical SEO, competitors and marketing, built a new website, and ran SEO, PPC, content, social media and email as an integrated program. Digital Success reports a 178% increase in website traffic in three months.
178%
increase in website traffic in 3 months (published headline result)
6
documented workstreams in the solution breakdown
The challenge: no marketing plan and no marketing department
AnythingCloud lacked a good website, a marketing plan and a marketing department. It was led by professionals who were strong in technology and sales, so marketing was pushed down the priority list. The client wanted a creative digital marketing agency in Dallas that would understand the business and act as its extended marketing unit.
Our approach: assess first, then build an integrated MSP marketing program
The team started with a complete assessment of business goals, a website technical SEO audit, competitors and the client's existing marketing approach. That assessment guided a highly responsive, search engine and user friendly website. Digital Success then produced a detailed plan with prioritized marketing goals and initiatives, and delivered PPC, SEO, content optimization, social media marketing, website revamp and maintenance, and a reporting dashboard.
| Workstream | What we did |
|---|---|
| Integrated approach | One prioritized plan across channels, with marketing goals clearly ranked. |
| Website | Complete website design and ongoing maintenance. |
| Content marketing | Various content formats that reinforce AnythingCloud's service focus. |
| Social media | A plan to establish the social identity of the business. |
| Paid and owned media | Paid and owned media efforts to generate web leads. |
| Newsletter and email campaigns to leverage existing clients and leads. |
The results: 178% more website traffic in three months
Digital Success reports a 178% increase in website traffic in three months.
Source note. The headline result above is the figure Digital Success publishes on its case studies page. The supporting data behind it (baseline, time period and measurement method) is not published in this case study.
How to read the sections that follow. Each section carries a tag. Campaign evidence means activities and results documented in this engagement. Industry context and recommended practice are general guidance from Digital Success; they were not measured in this campaign and are not results. Illustrative examples are labeled as such and are not client data.
Why an MSP With No Marketing Department Needs an Integrated Approach
INDUSTRY CONTEXT + CAMPAIGN EVIDENCE
Many MSPs are founded by technical and sales professionals, and marketing is the last thing to get attention. The usual result is a dated website, scattered activity and no way to see which effort produces enquiries. Hiring one agency per channel often makes that worse, because nobody owns the whole picture.
AnythingCloud is a documented example. The engagement began with an assessment instead of with tactics, and it ended with one prioritized plan that covered the website, SEO, PPC, content, social, email and a dashboard. For a business without internal marketing staff, that sequence is the main point of working with an MSP digital marketing agency.
Do you have a marketing department, or just a to-do list?
- A written plan with ranked priorities
- Someone who owns the website, SEO and paid media
- A dashboard you actually review each month
How IT Services Buyers Search
INDUSTRY CONTEXT + ILLUSTRATIVE EXAMPLES (NOT ANYTHINGCLOUD'S REPORTED KEYWORD SET)
| Intent | Illustrative format | What the buyer needs | Channel that fits |
|---|---|---|---|
| Local service search | "managed IT services [city]", "IT support [city]" | A nearby provider | Local SEO, location pages, search ads |
| Service and technology | "managed cloud services", "cybersecurity services" | A provider for a specific need | Service pages and SEO content |
| Research | "what is managed IT", "how much does managed IT cost" | Education before contacting anyone | Blog and content marketing |
| Comparison | "[provider] reviews", "MSP vs in-house IT" | Reassurance and clarity | Case studies and email follow-up |
| Ready to enquire | "managed IT services quote" | A fast path to a conversation | PPC and a clear contact path |
Not sure where to start with MSP marketing?
Get a technical SEO audit and a prioritized view of what to fix first.
IT Services PPC Management: Where Paid Fits in an Integrated MSP Plan
CAMPAIGN EVIDENCE + RECOMMENDED PRACTICE
Documented: PPC and paid and owned media efforts were part of the program and aimed at generating web leads. The case study does not publish the structure, spend or results of the paid campaigns.
Recommended role for IT services PPC management in an integrated plan:
- Cover high-intent searches such as quote and consultation queries while SEO builds.
- Test messages and pages that can later inform SEO content.
- Report paid results separately from organic and overall traffic, so each channel can be judged on its own.
Want IT services PPC management that works with your SEO?
See how paid search can cover high-intent searches while organic visibility grows.
Beyond Traffic: Measuring an Integrated MSP Campaign
CAMPAIGN EVIDENCE + RECOMMENDED PRACTICE
A 178% increase in website traffic in three months is a fast gain. Because the program ran paid, owned and organic efforts together, the case study does not say how much of that traffic came from organic search, and a traffic increase from a low baseline is easier to achieve than one from an established base.
| Measure | Why it matters | Reported here? |
|---|---|---|
| Website traffic | A visibility signal | Yes: +178% in 3 months |
| Traffic by source | Separates organic, paid, email and social | No |
| Baseline traffic | Puts the percentage in context | No |
| Leads and enquiries | The business outcome | No |
| Lead quality and conversion | Shows whether traffic turns into contracts | No |
Your existing clients are your warmest audience.
The AnythingCloud program included newsletters and email campaigns. See how email could work alongside your SEO and PPC.
What Other MSPs Can Learn From This Campaign
CAMPAIGN EVIDENCE, THEN RECOMMENDED APPLICATION
| Lesson | What happened here (documented) | How to apply it (recommended) |
|---|---|---|
| Assess before acting | Goals, a technical SEO audit, competitors and existing marketing were reviewed first | Write down goals and rank initiatives before choosing channels |
| Prioritize | A detailed plan with clearly prioritized initiatives | Start with the changes that remove the biggest blockers |
| Use existing relationships | Newsletters and email campaigns reached existing clients and leads | Build an email list before spending on cold traffic |
| Keep visibility | A dashboard was provided to the client | Review a small set of metrics monthly |
Key takeaways for MSP marketing
- An assessment comes first. Goals, the technical SEO audit and competitors shaped the plan.
- Integration matters. Website, SEO, PPC, content, social and email were run as one program.
- Traffic is the first measure, not the last. Leads and quality are the next questions.
Frequently Asked Questions
An MSP digital marketing agency plans and runs marketing for managed service providers across channels such as SEO, PPC, content, social media, email and the website. For AnythingCloud it also acted as the client's extended marketing unit.
Digital Success reports a 178% increase in website traffic in three months. Leads, traffic sources and baseline traffic were not published.
In this case it began with a website technical SEO audit, then a search engine friendly website, content optimization and ongoing SEO alongside paid and owned media.
The reported traffic increase covers three months. The case study does not publish results beyond that period.
What This Case Study Does and Does Not Establish
This page documents what Digital Success did and the work described above. It is not a controlled experiment, and some questions cannot be answered without data that was not published.
What the documented work supports
- Website traffic increased 178% in three months according to Digital Success.
- The program combined a website rebuild with SEO, PPC, content, social media and email.
What it does not establish without additional data
- The baseline or the traffic sources behind the increase.
- Leads, enquiries, cost per lead or revenue.
- Which channel contributed most. They ran together.
- Results beyond the three-month window.
Need an MSP digital marketing agency to act as your marketing team?
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Talk to our MSP marketing team Call +1-855-344-4821