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Tag Archives: YMYL guidelines

January 16, 2023

What New YMYL Guidelines could mean to the Future of SEO?

Google updates its search guidelines often to improve quality and make the search experience more rewarding. With an aim to keep SERP superior and trustworthy, Google has introduced several changes and more clarity around Your Money or Your Life (YMYL) results. The new definitions, prerequisites, and framework make the YMYL rules more intelligible and straightforward. […]