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As far as search engines are concerned, Google has long been the king. Even today, over 90% of searches are done on Google. A lot of this is due to the company’s focus on search and algorithms. But the rise of new technologies, such as ChatGPT, has left many wondering if Google’s dominance will come […]
HVAC Digital Marketing Basics Businesses in the heating, air conditioning, and ventilation industry are among the most competitive services. The lifetime value of a client is high, but retention is a challenge. Any Digital marketing campaign for the HVAC industry has to be carefully crafted. The marketing mix needs to factor in all the minor […]
What is SaaS SEO? With the SaaS industry making rapid strides in recent years, now is the time to establish your brand in the market. But competing with other companies in your niche is easier said than done. This is where SaaS SEO comes to your rescue. SaaS SEO is the process of optimizing software-as-a-service […]
Google updates its search guidelines often to improve quality and make the search experience more rewarding. With an aim to keep SERP superior and trustworthy, Google has introduced several changes and more clarity around Your Money or Your Life (YMYL) results. The new definitions, prerequisites, and framework make the YMYL rules more intelligible and straightforward. […]
SaaS companies are the ones that offer software for other businesses or directly to the customers as a service. These are the set of tools that ease complicated tasks within an organization, making their operations seamless. SaaS companies are amongst the fastest-growing market segments, as they get direct access to the global market. Moreover, these […]
The phrase “Discovered – Currently Not Indexed” describes content discovered by a search engine but has not yet been crawled, indexed, and added to the search engine’s database. It is a term used to describe existing content that the search engine has not yet indexed. Mainly search engine optimization (SEO) agencies ensure this status for […]
Over the years, the entire world has started shifting to online shopping; it has changed the market in plenty of ways. How businesses market their products and sell them is nothing like how it used to be. Dutch is also moving on the same path, with most buyers shifting to online platforms. They explore the […]
We live in a day and age where traditional marketing methods don’t work as effectively, even for localized businesses like construction companies. Convenience is driving all prospect customers online and thus smart businesses are going digital too. For example, a person looking for construction/development services would put in something like this in a search engine […]
SEO stands for search engine optimization. It is a strategy that helps you rank your website or the content higher on search engines. If you are on top of the SERPs, people will find you there and are more likely to associate with you. As the competition increases, every brand would want to stay in […]
Let’s go by the statistics first! Almost 70% of businesses are offered search engine optimization services, if not more, once every week. Yes, that’s how crucial search engine optimization (SEO) has become. But, with the competition growing ever more than before and ranking being extremely difficult, business owners might get a bit impatient. That’s where […]
Google’s Core Update May 2022: Why This One Has Rattled Global Results and What We Know So Far Google Search’s Public Liaison Danny Sullivan announced the implementation of a broad core update to the search engine algorithm last May 25, 2022. So, what does this update mean? Although Google has constantly been changing their algorithm, […]
50 Most Popular Small Business Marketing Keywords Searched in Google [US] Every Year Small business owners often overlook the importance of marketing their products or services right, this hinders their growth and affects their potential customer base. If you are a marketing agency looking to offer your online marketing services to small business owners but […]
What is SEO Link Bait & 7 Ways SEO services Do It Right (With Examples Updated 2022) It is no secret that link bait has helped produce some of the highest-ranking web pages online. It is also no secret that this concept used by SEO services can be applied to your own sites to boost […]
Mobile SEO in 2022: Mapping Out the Changes in the Past Two Years of the Pandemic The COVID-19 pandemic has transformed how people live, do business, and engage with brands. As a result, businesses have had to navigate significant challenges and adjust their operations to stay relevant to customers. Given the lockdowns and quarantines that […]
50 Most Popular Social Media Keywords Searched in Google [US] Every Year Social media has now become an important aspect of the marketing mix. The Internet has made it easier for people to find the services they need. People often search for the best keywords and find the best service that can provide them with […]
Why is Google not indexing my site? Things I tried & You too Could do to Fix Businesses often spend considerable time and effort in creating a perfect business website. Despite their best efforts, the website may fail to appear in Google search results. A key reason behind the same is that website does not […]
The Best Online Guide on Leveraging Internal Linking for Maximum SEO Returns When it comes to promoting a business online, companies primarily focus on getting better rankings on Google search result pages. While different factors impact website rankings, internal linking is perhaps the most critical. Internal links establish connectivity between the website content besides making […]
Free SEO Keyword Research – 50 Most Popular HVAC Keywords in the USA Technology is evolving fast, making our lives more and more convenient. Home comfort systems have also come a long way, and homeowners always strive to have the best HVAC equipment in their homes. In the past decade, purchase trends have shifted towards […]
Free SEO Keyword Research – 50 Most Popular Photography Keywords Searched in Google [US] Every Year If you have a passion for Photography, a business to accompany it and are having a difficult time finding clients, search engines might have the answer to your plight. Nowadays, we all rummage through Google for every information – […]
5 Smarter Ways to Conduct Keyword Research That Nobody Will Tell You About! As the name suggests, keywords play a key role in the marketing strategies of a website. Keywords are words or phrases that users generally type in the search bar of their browser’s search engines. In today’s advanced digitized era, people search the […]