A US dental franchisor needed a steady stream of patients for eight locations after its previous agency fell short. Here is how our dental PPC management team rebuilt its Google Ads and gave every dentist visibility.
Client
Floss Dental, a US dental franchisor with 8 locations
Industry
Dental (multi-location franchise)
Services
Google Ads (AdWords) management, landing pages, real-time reporting dashboard
Scope
Eight locations, with Google Ads as the primary lead engine
Headline result
Up to 30% improved conversion rate
Digital Success rebuilt Floss Dental's Google Ads accounts from scratch, built high-quality landing pages and delivered a real-time dashboard within a week so dentists at every location could see results. Digital Success reports an improved conversion rate of up to 30% and marked improvement across all locations.
30%
improved conversion rate, up to (published headline result)
8
dental locations served
The challenge: eight locations and an agency that could not keep dentists busy
Floss Dental, a leading US dental franchisor, needed a regular stream of patients for its eight locations. Its earlier franchise digital marketing agency had not provided the level of delivery and attention needed to keep the dentists busy. The primary engine for leads was Google Ads, which the original page calls AdWords.
Our dental PPC approach: transparency first, then a clean rebuild
Digital Success put together a dashboard in a week so dentists had full transparency into Google Ads results. After some initial transitional hiccups, the PPC team optimized the accounts and rebuilt them from scratch to avoid legacy issues from the previous structure, and built high-quality landing pages that supported a high Quality Score. The page reports marked improvement at all locations.
| Workstream | What we did |
|---|---|
| Reporting dashboard | Delivered in a record time of one week, giving dentists complete transparency into Google Ads results. |
| Dashboard access | Seamless and speedy access for dentists at multiple locations. |
| Real-time data and tracking | The dashboard showed real-time data with lead and call tracking options. |
| Account rebuild | Account structure built from scratch to avoid legacy issues. |
| Landing pages | High-quality landing pages that supported a high Quality Score. |
The results: up to 30% improved conversion rate
Digital Success reports an improved conversion rate of up to 30%, with marked improvement in all locations.
Source note. The headline figure is the one Digital Success publishes on its case studies page. It is an "up to" figure; the per-location results, baseline, time period and measurement method are not published in the page text.
How to read the sections that follow. Each section carries a tag. Campaign evidence means activities and results documented in this engagement. Industry context and recommended practice are general guidance from Digital Success; they were not measured in this campaign and are not results. Illustrative examples are labeled as such and are not client data.
Why PPC Is Different for Multi-Location Dental Groups
INDUSTRY CONTEXT + CAMPAIGN EVIDENCE
Dental demand is local. Each practice competes for patients within a few miles, and a franchise has to manage many such markets at once, usually with a different volume of demand and a different budget at each location. Individual dentists also want to see whether the advertising is filling their chairs, which makes reporting as important as optimization.
Floss Dental's case reflects both points. The documented fix paired a clean account rebuild with a dashboard that every dentist could open, so results were visible at the location level rather than hidden inside an agency report.
How Patients Search for Dentists
INDUSTRY CONTEXT + ILLUSTRATIVE EXAMPLES (NOT FLOSS DENTAL'S REPORTED KEYWORD SET)
| Intent | Illustrative format | What the patient needs | Campaign and page fit |
|---|---|---|---|
| Nearby dentist | "dentist near me", "dentist [city]" | A convenient practice | Location-targeted search ads and a location page |
| Urgent need | "emergency dentist [city]", "dentist open now" | Fast availability | Call extensions, call tracking, tight geo-targeting |
| Specific treatment | "dental implants [city]", "Invisalign [city]" | A provider for one service | Service-themed ad groups with matching pages |
| Cost research | "how much do dental implants cost" | Price clarity | Informational pages with a booking prompt |
| Ready to book | "book a dentist appointment [city]" | A quick booking path | Short form, click-to-call, appointment request |
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Dental Google Ads Management: Account Structure, Landing Pages and Quality Score
CAMPAIGN EVIDENCE + RECOMMENDED PRACTICE
Documented: the accounts were rebuilt from scratch to avoid legacy issues, and the landing pages were built to support a high Quality Score. Quality Score is Google's estimate of ad relevance, expected click-through rate and landing page experience, and it influences what a click costs.
Recommended practices for multi-location dental accounts:
- Structure by location and service. Separate campaigns let each location control budget and show relevant treatments.
- Match each ad group to its page. The page headline should echo the search, such as the treatment and the city.
- Track calls as conversions. Many dental patients phone, so call tracking shows which campaigns fill the schedule.
- Keep patient information out of ad platforms. Check current privacy rules before sending any patient data to advertising tools. This is general guidance, not legal advice.
FILL THE CHAIR
Every empty chair is a missed patient.
See which locations are losing leads to slow follow-up, weak landing pages or wasted clicks, and what to fix first.
Beyond Conversion Rate: Measuring Dental Lead Generation Services
CAMPAIGN EVIDENCE + RECOMMENDED PRACTICE
The headline is an improved conversion rate of up to 30%. For a dental group the useful question is how many of those conversions became booked appointments, and at what cost.
| Measure | Why it matters | Reported here? |
|---|---|---|
| Conversion rate | Share of clicks that become leads or calls | Yes: up to 30% improved |
| Lead and call tracking | Shows where leads come from | Documented as a dashboard feature; figures not published |
| Results by location | Shows which locations improved most | Described as "marked improvement"; figures not published |
| Booked appointments and show rate | Connects leads to patients | No |
| Cost per lead and per new patient | The efficiency of spend | No |
Want every dentist in your group to see the same numbers?
Talk to us about real-time dashboards with lead and call tracking.
What Other Dental Groups Can Learn From This Campaign
CAMPAIGN EVIDENCE, THEN RECOMMENDED APPLICATION
| Lesson | What happened here (documented) | How to apply it (recommended) |
|---|---|---|
| Start clean | Accounts were rebuilt from scratch to avoid legacy issues | Audit inherited accounts and rebuild when structure is the problem |
| Show results fast | A dashboard was delivered in a week | Share a simple view of leads and calls early in any engagement |
| Give locations visibility | Dentists at multiple locations could access real-time data | Report by location so owners can compare and ask questions |
| Fix the landing page | High-quality pages supported Quality Score | Test headline, form length and call button for each service |
QUALITY SCORE
Pay less per click. Book more patients.
Landing pages that match the search lift Quality Score and lower what each click costs. Let us test yours.
Key takeaways for dental PPC
- Transparency builds trust. The dashboard gave each dentist a direct view of results.
- A clean structure beats a patched one. The rebuild removed legacy issues.
- Measure to booked patients. Conversion rate is the start of the picture, not the end.
Frequently Asked Questions
Dental PPC management is the planning, optimization and measurement of paid search campaigns for dental practices and groups. For Floss Dental it covered a rebuilt Google Ads account, high-quality landing pages and a real-time dashboard.
Digital Success reports an improved conversion rate of up to 30% and marked improvement across all eight locations. Cost per lead, booked appointments and per-location figures were not published.
The page states the team rebuilt the accounts to avoid legacy issues from the previous structure. A fresh structure removes inherited keyword, targeting and conversion tracking problems.
In this case, through a real-time dashboard with lead and call tracking that every dentist could access.
What This Case Study Does and Does Not Establish
This page documents what Digital Success did and the work described above. It is not a controlled experiment, and some questions cannot be answered without data that was not published.
What the documented work supports
- Conversion rate improved by up to 30%, and the page reports marked improvement in all locations.
- The program combined a rebuilt Google Ads account, high-quality landing pages and a real-time reporting dashboard.
What it does not establish without additional data
- The baseline, time period or measurement method behind the 30% figure. It is stated as "up to".
- Results for individual locations.
- Booked appointments, new patients, cost per lead or revenue.
- Which element, the rebuild, landing pages or dashboard, drove the improvement.
- Any effect of SEO. The page summary mentions PPC and SEO, but only PPC work is described.
Running a multi-location dental group and need a steady patient flow?
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