Supplement Spot is famously known for their cutting edge anti-aging and natural health supplements. Their most successful range on their e-commerce portal includes dietary, skin and beauty products. Supplement Spot was running PPC campaigns but these could not yield any results for them. Even though they were spending a lot but the client was only getting the transactional value and not any ROI from their efforts.
The Digital Success closely studied the entire product range of the client, including their best selling products. The team identified all the areas where the campaign could be optimized, improved ad copies and aggressively promoted discounts and offers. We also analyzed the purchase behavior and niche of their customers, and designed Google shopping campaigns for the client. One of the key focus areas was to develop their landing page and work on maximizing conversion optimization. The client also hugely benefited from Google and Bing Paid Search and Retargeting Campaigns.
Revisited the current Adwords account structure
Keywords pruning and rework on Ads
Collaboration with client on offers to have increased conversion rate