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Category Archives: Franchise Marketing

January 19, 2017

How Does Franchise Recruitment and Lead Generation Work?

About 12,000 new franchises are opened a year in the United States. The majority of these new locations have opened because of the strategies corporate brands are using to recruit new franchisees and attract leads. They’re getting really, really good at it. However, a massive skills gap exists in the lead generation market. This is […]