SMM vs SEO: Which Strategy is Ideal & Successful in the Modern B2B Environment 2020
As we are entering a new phase in the digital world, social media trends and techniques have become more diverse and innovative. The question often asked is how B2B marketers must transform themselves in the growing competition? Its answer is thought-provoking but straightforward because modernism is everything to make the efforts go viral.
There are more than 2 million websites on social media. But how are these websites targeting their valued audience? Ever wonder how the concept of “digital marketing” evolved with bringing lots and lots of users to an engaging platform? These bulk of questions might haunt you and open up more chests that you have been looking for.
When we highlight B2B digital marketing, it means we are bringing SMM and SEO to the limelight. China B2B trade sites are all under these headings because this is the period of digital war, not the vendors selling products on streets.
If you are a B2B marketer and always hunt for better marketing approaches, then this post is a must-read. Here, we have explained SMM and SEO in detail and what strategy a B2B marketer must opt to boost its sales.
SMM in the Spotlight
Social media is always at the top of the search when it comes to market high-end products and services to the buyers. According to research, social media marketing resulted in grabbing the attention of more than 70% of B2B buyers. This statistic portrays how social media marketing is bridging buyers and suppliers in the digital B2B community.
Where you find different platforms to advertise and market your B2B company, social media marketing has everything that a company desires. It is somewhat struggling but believing in the strategy makes everything perfect later.
Social Media Marketing (SMM) is one of the leading B2B marketing technique that is effectively used for lead generation. The B2B marketers make wise plans and creatively implement these techniques to let their products and services reach international B2B marketplaces. This isn’t it – the more you get into the platform, the greater the opportunities are ensured.
Now you must be thinking about how social media marketing can optimize China B2B trade sites in 2020? Well, it isn’t simple but not challenging too. The most exciting fact about the technique is that it equalizes creativity and innovation. Are you not getting it rightly? Well, the B2B marketer in promoting its manufacturing business in the online B2B marketplace will only require to create appealing and awe-inspiring content. This strategy is always helpful in letting your audience know about the story and engage with the business smoothly.
Merits and Demerits of SMM
As you enter in 2020, make sure your China B2B trade sites perform fantastically. If you think SMM best-fits your marketing plan, then it is a must to look for merits and demerits too.
- You don’t have to break banks for marketing your B2B brand
- Convenient marketing can make your products reach the audience beyond the radius
- Higher engagement creates brand loyalty
- Best-fit for conversion
- SMM let the B2B marketers always look at the clock to view the results
- Social media accounts aren’t safe and vulnerable to risks and threats
- Inaccurate results obtained for judging potential traffic
- Content marketing is all it needs
What’s Different in SEO?
On the other hand, you have an option to optimize the digital experience without getting too much connected with mind-numbing techniques. Search Engine Optimization (SEO) is the technique, which best works with enhancing the quality and quantity of the B2B trade website.
Most of the newbies are not aware of how B2B websites are ranked on the search engine – strange but true. Your B2B website ranked on the top of the page if it is optimized correctly. The algorithm is very much complex, but it works effectively in creating an online presence worth to invest on.
There are web crawlers that analyze the B2B website and index it on the search engine. As you make updates, the web crawler performs analysis again from the beginning. Now you must be thinking of what areas are in the reach of these web crawlers? A B2B site’s web content, UI, coding, and its structure are always in its reach.
Majority of China B2B trade sites are working on SEO techniques to smartly rank their websites on the top of the search engine. This change has evolved in the digital community by providing many benefits and on-the-go results.
Merits and Demerits of SEO
Struggling with digital marketing techniques is always challenging. If we look for SEO’s merits and demerits, it will become easier to understand how perfect the strategy is to market B2B products across the world.
- A free traffic and organic results guaranteed
- It helps in optimizing the search for the audience looking for the right solutions
- Generates potential leads ready to convert into buyers
- Works better for enhancing credibility
- Time-consuming and too much waiting is always hectic
- The results often fluctuate
- Higher risks of penalization concerning Google’s Update
- Not rightly handling opportunities can harm your sales and image
And Now the Opinion
The B2B digital world is way too complex than we can ever think of. In this way, if we prefer one technique over others, it can only take us to another challenge that is not affordable at any cost. You might be thinking how two of these can be combined to promote B2B products in the digital community? It is simple – you develop content and then optimize it genuinely so that maximum traffic can be generated.
SMM vs SEO is a myth and nothing else. Both of these strategies go hand in hand if given reasonable time and full concentration without panicking. Your B2B brand can achieve maximum targets if you pay greater attention to content and game-changing strategies. Not only this, but SEO will pop up your marketing game by adding perfection to it.
This may sound hectic but believe us. Your B2B sales will rise as soon as you add features of SMM and SEO to it. In the last, stay calm and consistent when making the strategy go online. Make sure you are connecting buyers and suppliers – don’t opt for mainstream styles.
Beatrice McGraw is a digital marketing expert who works for ExportHub – An Online B2B Marketplace. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content.