SEO Dallas

Tag Archives: CPA

January 18, 2019

Measuring the success of your digital marketing campaign – 2019 Edition

10 Key Metrics That All Business Owners Should Monitor All The Time To Evaluate and Effectively Tweak Their Digital Marketing Campaigns Market dynamism and unpredictability conundrum The digital marketing age has rendered a great amount of unpredictability in the market conditions. New technologies are creeping in, trends are changing often than ever, which makes it […]

June 29, 2015

Brand and Non-Brand Search Measures – Understanding the Difference

Search expert Jennifer Johnstone revealed how search can be measured more accurately and the difference between measuring branded and non-branded search efforts. While it is important to have a robust measuring scheme in place, the numbers will not make sense if brand and non-brand search terms are analyzed separately. Measures like Cost Per Acquisition or […]