In today’s fast-paced digital world, knowing which platforms lead the market is key for businesses, marketers, and everyday users. As of August 2025, the United States is a hub for digital innovation, with search engines, social media, e-commerce, and generative AI shaping how we interact online. This report dives into the market shares of these sectors, offering a clear picture of who’s leading and what’s trending. By understanding these numbers, we can better navigate the digital landscape and spot opportunities for growth. These insights are especially valuable for any digital marketing agency looking to refine client strategies and tap into high-engagement channels.
The search engine market in the US is heavily dominated by Google, which holds an 89.86% market share as of August 2025, according to SE Ranking. This figure, while still massive, shows a slight dip from previous years, hinting at growing competition. Bing, with 6.16%, benefits from its integration with Microsoft products like Windows and Office. Yahoo, at 1.64%, and DuckDuckGo, at 1.53%, serve niche audiences, with DuckDuckGo gaining traction among privacy-focused users.
| Search Engine | Market Share (August 2025) |
| 89.86% | |
| Bing | 6.16% |
| Yahoo | 1.64% |
| DuckDuckGo | 1.53% |
Key Metrics: Google’s dominance is driven by its advanced AI algorithms and widespread use across devices. Bing’s growth is tied to Microsoft’s ecosystem, while DuckDuckGo’s appeal lies in its privacy-first approach.
Trend: The slight decline in Google’s share suggests users are exploring alternatives, possibly due to privacy concerns or AI-driven search innovations.
For any SEO agency, understanding the shifts in search engine market share can help refine keyword strategies and platform-specific campaigns.
Social media is a cornerstone of digital life in the US, with 253 million active users in 2025, representing 73% of the population, according to Backlinko. YouTube leads with 239 million users, or 94.47% of social media users, making it the most widely used platform, per Sprout Social. LinkedIn follows closely with 230 million users (90.91%), essential for professional networking. Facebook, with 194.1 million users (76.72%), remains strong despite losing some younger users. TikTok (170 million, 67.19%) and Instagram (166.2 million, 65.69%) are hugely popular among Gen Z and Millennials. Other platforms include Snapchat (106.7 million, 42.17%), WhatsApp (100 million, 39.53%), X (95.4 million, 37.71%), Pinterest (89.9 million, 35.53%), and Reddit (48.2 million daily active users, 19.05%).
| Platform | US Users (August 2025) | Market Share (%) |
| YouTube | 239 million | 94.47% |
| 230 million | 90.91% | |
| 194.1 million | 76.72% | |
| TikTok | 170 million | 67.19% |
| 166.2 million | 65.69% | |
| Snapchat | 106.7 million | 42.17% |
| 100 million | 39.53% | |
| X | 95.4 million | 37.71% |
| 89.9 million | 35.53% | |
| 48.2 million (daily) | 19.05% |
Time Spent: Gen Z females (16-24) spend nearly 3 hours daily on social media, while Millennials (25-34) average 2 hours 50 minutes, per DataReportal. YouTube and TikTok lead in engagement, with users spending 48.7 and 47.3 minutes daily, respectively.
Key Metrics: YouTube’s universal appeal spans all ages, while TikTok and Instagram drive high engagement among younger users. LinkedIn’s dominance in professional networking is unmatched.
Trend: Video content is king, with platforms like YouTube and TikTok seeing increased time spent, while Facebook’s older user base remains loyal.
For a social media marketing agency, these numbers offer crucial direction on where to focus content strategies, budget allocation, and campaign planning.
The US ecommerce market is worth $1.25 trillion in 2025, growing at a CAGR of 6.46% through 2033, according to IMARC Group. Amazon dominates with a 37.6% market share, driven by its vast product range and Prime services, per SellersCommerce. Walmart holds 6.4%, using its physical stores to enhance online sales. Apple (3.6%), eBay (3%), and Target (1.9%) focus on specific categories like electronics, second-hand goods, and general retail.
| Platform | Market Share (August 2025) |
| Amazon | 37.6% |
| Walmart | 6.4% |
| Apple | 3.6% |
| eBay | 3% |
| Target | 1.9% |
Key Metrics: Amazon attracts 3.5 billion monthly visits, per AMZScout, while Walmart’s omnichannel strategy boosts its growth. The market sees heavy spending on electronics, fashion, and food.
Trend: Mobile shopping is on the rise, with 72% of transactions made via smartphones, per Mordor Intelligence.
Agencies specializing in e-commerce marketing can leverage this data to support brands in navigating platforms with the highest ROI.
Generative AI is a fast-growing sector, with a global market size of $62.72 billion in 2025, per Statista. In the US, ChatGPT leads with a 60.50% market share, widely used for content creation and conversational tasks, according to First Page Sage. Microsoft Copilot (14.30%) and Google Gemini (13.50%) are integrated into Microsoft and Google ecosystems, respectively. Perplexity (6.20%) and Claude AI (3.20%) are notable, while smaller players like Grok (0.80%), Deepseek (0.50%), Brave Leo AI (0.40%), Komo (0.20%), and Andi (0.20%) also contribute.
| Generative AI Chatbot | Market Share (August 2025) | Quarterly User Growth |
| ChatGPT | 60.50% | 7% |
| Microsoft Copilot | 14.30% | 6% |
| Google Gemini | 13.50% | 8% |
| Perplexity | 6.20% | 10% |
| Claude AI | 3.20% | 14% |
| Grok | 0.80% | 6% |
| Deepseek | 0.50% | 10% |
| Brave Leo AI | 0.40% | 7% |
| Komo | 0.20% | 6% |
| Andi | 0.20% | 4% |
Key Metrics: ChatGPT’s growth is steady at 7% quarterly, while Claude AI leads in growth at 14%. The US market is a significant portion of the global generative AI market, valued at $20.29 billion in 2025.
Trend: Enterprise adoption is increasing, with AI tools being used in marketing, healthcare, and more, according to Bloomberg Intelligence.
AI-driven tools are increasingly integrated into marketing strategies for every digital marketing agency looking to streamline content, keyword optimization, and automation.
1. Search Engines: Google’s 89.86% share makes it the gatekeeper of online information, but Bing’s 6.16% growth shows potential for competition, especially with AI enhancements.
2. Social Media: High user overlap, with YouTube at 94.47%, indicates multi-platform engagement. Younger users drive TikTok and Instagram’s growth, while LinkedIn dominates professional spaces.
3. E-commerce: Amazon’s 37.6% lead is formidable, but Walmart’s 6.4% growth highlights the power of omnichannel strategies.
4. Generative AI: ChatGPT’s 60.50% dominance is clear, but Microsoft Copilot and Google Gemini are gaining ground, with enterprise applications fueling future growth.
This analysis reveals a digital landscape where a few giants dominate but emerging players and shifting user preferences create opportunities for innovation. Businesses should leverage these insights to tailor strategies, focusing on user demographics and engagement trends.
As of August 2025, the US digital market is characterized by strong leaders like Google, Amazon, and ChatGPT, but competitors like Bing, Walmart, and Microsoft Copilot are making strides. Social media platforms like YouTube and LinkedIn show near-universal adoption, while ecommerce and generative AI markets are growing rapidly. These market shares provide a roadmap for navigating the digital world, highlighting both established dominance and areas ripe for disruption.
Any marketing agency can use these insights to build smarter, data-driven campaigns and help clients stay ahead in an increasingly competitive space.
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