Bing Places for Business: How to Set Up Your Listing on Bing Places?

By Prasoon Gupta
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In today’s digital landscape, attracting local customers requires a strong online presence and a focus on local SEO services. One often-overlooked yet powerful tool is Bing Places for Business. This free service from Microsoft allows you to claim your business listing, ensuring accurate information and improved search engine visibility. By following these steps on how to set up your listing on Bing Places, you can connect with potential customers searching for local businesses like yours and take control of your online presence.

What is Bing Places for Business?

Bing Places for Business is a free online local business directory tool provided by Microsoft’s Bing search engine. It allows businesses to create and manage their listings, making it easier for potential customers to find them when searching online. By listing your business on Bing Places, you increase your visibility and reach local customers.

What are the Benefits of Using Bing Places for Local SEO?

In the competitive world of local SEO services, claiming your spot on major search engines is a must. But what about Bing, the often-underrated search engine with a surprisingly high market share? Let’s explore the benefits of using Bing Places for Local SEO and how it can help your business thrive.

1. Increased Visibility: Listing your business on Bing Places improves your chances of being found by local customers. Bing is still the second-largest search engine globally, with a 10.51% market share. When potential customers search for products or services related to your business, having a presence on Bing increases your visibility.

2. Free to Use: Unlike some other advertising platforms, Bing Places for Business is entirely free. You can enhance your online presence without any financial investment.

3. Easy Setup and Management: Bing Places integrates seamlessly with other Microsoft products, such as Bing Maps. Creating and managing your business listing is straightforward, ensuring consistent and accurate information across different platforms.

4. Local SEO Boost: Bing Places helps with local search engine optimization (SEO). When users search for businesses in their area, Bing prioritizes local results. By having an active Bing Places listing, you improve your chances of appearing in local search results.

5. Additional Exposure: Bing Places listings often appear in Bing’s search results, maps, and other relevant sections. This visibility can result in increased website visits, phone inquiries, and foot traffic to your physical location.

6. Rich Business Information: You can provide detailed information about your business, including hours of operation, contact details, website links, and photos. This helps potential customers in gaining further insight into your products or services.

7. Customer Reviews: Bing Places allows customers to leave reviews. Favorable reviews can enhance your credibility and draw in a larger customer base.

Remember to keep your business information accurate and up-to-date on Bing Places to maximize the benefits of being listed! 

By using Bing Places for Business, you can take advantage of a powerful tool to complement your overall local SEO services and reach a wider audience of potential customers in your area.

How to List Your Business on Bing Places?

Follow these steps to get your business listed on Bing Places:

1. Log in to Bing Places for Business:

  • Go to the Bing Places for Business site.
  • New to the platform? Select “New User”. Already a member? Choose “Existing User”.
  • Choose Google, Facebook, or work account.
  • You’ll receive a code to verify your account after you sign up. Confirm your sign-up using the code.
Bing Places sign up
  • Save

2. Create or Claim Your Business Listing:

You can create your business listing in two ways:

  • Import from Google My Business: If you already have a Google Business Profile, click “Import from Google My Business” and select the business you want to import.
  • Manual Listing Creation: If you prefer to create a new listing manually, enter your business details directly on Bing Places.

3. Search for Your Business:

  • Use the search box to locate your business. Enter your business phone number or name and address.
  • Bing will return any existing listings that match the details you entered.

4. Claim Your Business:

  • Is your business already listed? Claim it by selecting “Claim business”.
  • If not, proceed to create a new business listing.

5. Verify Your Business:

  • If you create a listing manually, you’ll need to verify your business. Bing will guide you through the verification process. This might involve receiving a postcard containing a verification code at your business address.
  • Your listing will go live after verification.

6. Complete Your Profile:

  • Add essential information such as your business hours, website, and services.
  • Upload high-quality images to showcase your business and attract customers.
  • Save

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How Do Bing Places Work?

Bing Places for Business is a free tool that empowers local businesses to claim and manage their online presence on Bing. Here’s how it works:

1. Listing Creation

  • Business owners can create a new listing or claim an existing one.
  • They provide essential information about their business, such as name, address, phone number, website, and services offered.

2. Verification

  • To prevent unauthorized changes, Bing verifies the business listing.
  • Verification methods include receiving a PIN at the business address, phone, or email.

3. Profile Completion

  • Business owners enhance their listing by adding details like business hours, photos, and descriptions.
  • Accurate and complete profiles improve visibility in local search results.

4. Visibility and Search Results

  • Bing Places listings appear on and Bing Maps.
  • When users search for local businesses, relevant listings show up based on location and keywords.

5. Customer Interaction

  • Customers can leave reviews and ratings on Bing Places listings.
  • Business owners can respond to reviews and engage with potential customers.

In summary, Bing Places for Business is a valuable tool for local businesses to leverage within their local SEO strategy. It empowers businesses to connect with their target audience by providing accurate information and improving local search engine visibility.


Setting up your business listing on Bing Places for Business is a straightforward process that can significantly improve your local visibility. Take advantage of this free tool to connect with potential customers and enhance your online presence. For a more comprehensive local SEO strategy, consult with our SEO experts to explore additional tactics that can help you dominate local search results. Remember to keep your business information accurate and up-to-date to maximize the benefits of being listed on Bing Places!

Tags:- Bing mapBing placesBing places for businessBing SEO Services

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