Now that you’ve finally mastered Instagram, the big wigs over at have IG headquarters decided to change the way things work. Instagram recently introduced a new algorithm to decide what you see and when you see it in your feed.

The updates change the way you use and view the app. An Instagram rep recently said this:

“Your feed will soon order posts so that you’ll see the moments we believe you care about first. The ordered feed will take into account a number of signals such as likes, comments, and searches, as well as the likelihood you’ll be interested in the content, the timeliness of the posts, and your relationship to the person posting.”

This is somewhat reminiscent of the recent Twitter changes that made the order of posts different. Most people disliked the change then, hence the #RIPTwitter hashtag that took a while to die.

However, this one’s a bit different. Instagram is more moldable than Twitter by far, as its timeline isn’t based purely off the time a post was made. Thus, the users have adapted and accepted the changes without too much resistance

The Update’s Details

The rollout has been making the Instagram experience more targeted on the basis of your interests. When you follow accounts with dedication, other accounts that are similar to that will now show up more often in your feed.

This update also made the “most important” posts show up so that you can see them hours, even days after they were posted. So of course the “freshness” aspect to Instagram will be a tad less apparent, especially at the top of the feed.

But don’t forget, if you haven’t already turned on your notifications for these posts then you should go ahead and do that.

The video editor and length change

Another nice change is the new video max length. Instagram videos can now be a fat 60 seconds long. No more worrying about smushing a soundbite in a tiny video length. A full minute gives you the creative freedom for inspiring, funny, or even promotional videos.

In the same video update, you can now crop videos and combine them through the Instagram app itself rather than using a third-party app and wasting time. You can now tell a better story and put out even more original content if you so desire.

And remember to hit that “turn me on” button when you visit a profile you like. That’s the manual way of telling Instagram that you want that account to show up in your profile’s feed.

This isn’t the only change we’ll be seeing though. Instagram itself was recorded saying:

“These are just steps of many you’ll see this year”

All the left to see is if the most dedicated of the dedicated to Instagram will like these coming changes or if they’ll reject them. We’ll follow these changes along with other social media roll-outs like this.

Interesting? Find out more about social media marketing here.

Image credit: Pixabay

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