February 22, 2024
Why GA4 and Search Console Data Never Match: Understanding the Discrepancies
Comparing data from Google Analytics 4 (GA4) and Google Search Console (GSC) can often feel like chasing ghosts, with discrepancies between the two platforms leaving website owners scratching their heads. While both platforms offer valuable insights into website traffic and performance, understanding why their metrics don’t always align is essential for effective data interpretation. Let’s […]