October 19, 2026
Are Your Plumbing Leads Too Expensive? Calculate Cost Per Booked Job, Not Just Cost Per Lead
A plumbing company can receive 50 leads from one marketing channel and 20 from another, yet the smaller channel may generate more profitable jobs. The difference is not necessarily the number of enquiries or what each lead costs. It is what happens after the phone rings. For plumbing and HVAC contractors, marketing performance becomes difficult […]