SEO Dallas

Category Archives: Paid Media

October 24, 2018

Why your Facebook Advertising campaign is not yielding results? Here’s what you need to do to get impressive results

Facebook Advertising is probably the biggest area that is ignored when it comes to social media advertising alternatives. In one of our blogs titled ‘A guide to Facebook Advertising’, the right way to conduct Facebook campaigns was discussed. Facebook Advertising is supremely important when it comes to advertising platforms on social media channels. Image Source: […]

Digital Success Ranked #1 Digital Marketing Agency in Dallas by Clutch!

Market research platform Clutch and their sister site, The Manifest, just produced an annual report highlighting their best agencies and developers in Dallas. We are excited to announce that Digital Success was ranked by Clutch as being one of the leading digital marketing agencies in Dallas – in fact, we are rated #1!   In […]

June 20, 2018

10 top issues that are destroying your PPC campaign (and how to fix them)

You’ve been investing in PPC ads but it’s no longer yielding any results. The reason? You or your PPC marketer aren’t keeping up with the current trend. The solution? Awareness, time and effort to readjust your optimization strategy can help you get better results. In our last blog on PPC, How to Tell if Your […]

October 11, 2017

How can you maximize ROI from Programmatic Advertising initiative?

Programmatic Advertising is still considered a relatively new subject for people who are reluctant to adopt changes and experiment. There are many organizations that are already leveraging from this powerful tactic. The main purpose of programmatic marketing is to serve timely ads to consumers when it’s expected to make the maximum impact. Image Source: http://www.experian.co.uk/blogs/lt-blog/wp-content/uploads/2014/10/HiRes.jpg […]

September 13, 2017

The secret ingredients for a perfect Google AdWords campaign recipe to generate high quality leads

You think you have the best recipe to drive traffic with Google AdWords? Think again. You obviously have the simple answers for a Google AdWords campaign to fail. The keyword research wasn’t thorough, you didn’t think of making your campaign mobile friendly or you directed the visitors to the wrong pages. As a result, you […]

August 23, 2017

How Programmatic Advertising can change your Content Marketing Strategy?

Experts predict that the Content Marketing Industry will stand at 32 billion by 2018. Now given that big number, there is one thing that’s absolutely clear. It’s no longer the prerogative of only big enterprises. Organizations, of all sizes, should start taking Content Marketing seriously.   One of the key reasons for the growing popularity […]

July 5, 2017

The Future of Programmatic Advertising

  The other day I was reading 5 Lessons That Disrupters Like Facebook Teach About Succeeding Now and there was an extremely important point that made me think for a long time. The article talks about the importance of giving what your customer wishes to be served. This is what Facebook does with its remarkable feature called […]

June 15, 2017

AI in PPC : Is it time to bid adieu to the PPC manager?

Can an artificially intelligent device replace the PPC manager? How effective will be machine learning to manage PPC campaigns? Let’s explore.   We all know that Artificial Intelligence (AI) is overtaking everything. PPC is no exception. Experts predict that the jobs of PPC professionals are in grave danger as the adoption of AI and Machine […]

April 15, 2017

How to Make Geofencing Work for Your Business

Did you know 71% of all online time is spent over a mobile device in the US? Geofencing targets those on their mobile phone with your ads in a specific area – such as your business location or your competitor’s business location. People today walk, sit, and drive with their phones in their hands, and […]

March 22, 2017

How to Tell if Your PPC Manager is Ripping You Off

The marketing world can be a dark place, full of people who care little about your success and a lot about their own profit. It’s no surprise that we see company after company that’s been burned by crappy PPC managers. From one train wreck to the next, business owners hop around hoping to find someone […]

March 8, 2017

How to Conquest Your Competitors with Online Advertising

  For business owners, being able to conquest your competitors is like finding the Holy Grail. It’s a method that has endless value and should be a ‘must-have’ in your strategy if you’re considering online advertising.   Here’s why.   Modern online marketing tactics aren’t stuck in the 90’s anymore – They’ve Evolved! There are […]

February 22, 2017

What is Geo-fencing?

Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. The GPS service on every phone […]

February 9, 2017

SEO or PPC – Which is Better for Your Business?

You have to be found online. This isn’t something a business owner or marketer can opt-out of anymore. And so, the classic question, “Should I invest in PPC or SEO?” still haunts today’s decision makers. Yet, choosing one at random could mean throwing your money into a burning building and waving goodbye. There are significant […]

January 31, 2017

What is Programmatic Advertising and Why Did Marketers Spend $22 Billion on it Last Year?

If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent $22.10 billion in 2016 on this marketing channel alone. Here’s why. What is programmatic advertising? Programmatic advertising is the online ad bidding […]

January 12, 2017

Why Programmatic Advertising is Must in Your Business Strategy

Programmatic advertising isn’t new, but in 2016 its popularity skyrocketed. US programmatic display ad spend reached $22.10 billion and programmatic video ad spend has reached $5.51 billion, representing 56.0% of total digital video ad spend. What is it? It’s a method of reaching people online at the right moment. Programmatic can reach a highly targeted […]

January 3, 2017

Guide to Marketing Your Urgent Care Online

Over 30,700,000 searches for urgent care services happen every month, many of which turn into walk-in patients. Many Urgent Care brands today are capitalizing off of the online world and have turned it into a way to acquire new patients. Although their strategies may differ, they’re using digital marketing to create new ways to get […]

March 28, 2016

5 Remarketing Facts That Will Improve Your PPC Strategy

When someone walks into a store only to walk out a few minutes later without buying anything, they’re likely gone forever. But not with the internet. No sir, we can tap into the ability to retarget them with visual display ads on Google, Facebook, and Twitter to name a few. If you’re on the edge […]

March 17, 2016

Google’s AdWords Layout Change – The Winners and Losers

With very little build up or fanfare, Google tossed out the old paid search layout and imported a new one last month. And all the other changes over the past six months have drastically changed what you see when you do a simple search for “basketball shoes”. Now, there’s a rich snippet, two more inorganic […]

February 22, 2016

Google Bans Flash From its Display Ad Network

Google recently set a date to ban Adobe’s Flash player from being in their display ads. Starting January 2, 2017 no more Flash based display ads will be allowed on Google Display Network or DoubleClick. Although this is plenty of time to run flash ads you still have, the last date for uploading them for […]

February 17, 2016

Does Site Retargeting Work? Asking an Expert

The power of targeting visitors who have already engaged with your brand with visual ads is only beginning to be fully tapped. We know extensive knowledge of site retargeting has been found in the recent years, so we decided to have one of today’s digital marketing experts, Chetan Saxena, share that knowledge with us. After […]