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Category Archives: Paid Media

November 19, 2020

Why Invest in Paid Search to Thrive Your Business Sales During the Crisis

Why Invest in Paid Search to Thrive Your Business Sales During the Crisis Social distancing guidelines and shelter at home orders by state and local governments to slow the spread of the COVID-19 and minimize the risk of viral transmission means that millions of Americans are spending more time at home. This has led to […]

March 17, 2020

Why Do You Need PPC Agency and What Can It Do to Grow Your Business?

Why Do You Need PPC Agency and What Can It Do to Grow Your Business? Introduction As the number of businesses who are shifting their operations online, in order to effectively provide web users with a varying degree of products and services increases, so does the level of competition. Although the internet is a vast […]

September 30, 2019

7 Essential Lead Generation Hacks Every PPC Agency Should Know to get Consistent Growth

7 Essential Lead Generation Hacks Every PPC Agency Should Know to get Consistent Growth When a business hired a digital marketing company to help them bring in more leads, there are various internet marketing practices that help make that happen. Businesses hire digital marketing agencies to help them improve their SEO on their websites so […]

June 20, 2019

7 Reasons Why You Should Hire a Facebook Ad Agency for Your Small Business and Grow Exponentially

7 Reasons Why You Should Hire a Facebook Ad Agency for Your Small Business and Grow Exponentially  If you have been managing your Facebook ads since the beginning and are comfortable with the results it has brought, then, by all means, do keep it going. However, if you think you could use some help and […]

June 14, 2019

5 Key Things To Consider Before Hiring A Dallas Pay Per Click (PPC) Agency For Growth Hacking Your Campaigns

5 Key Things To Consider Before Hiring A Dallas Pay Per Click (PPC) Agency For Growth Hacking Your Campaigns  A lot of businesses & companies find comfort in the ease and convenience accorded to hiring of agencies specialized in the management of their Advertisements and Campaigns via the Pay Per Click Model. Pay Per Click […]

October 24, 2018

Why your Facebook Advertising campaign is not yielding results? Here’s what you need to do to get impressive results and grow your business online

Facebook Advertising is probably the biggest area that is ignored when it comes to social media advertising alternatives. In one of our blogs titled ‘A guide to Facebook Advertising’, the right way to conduct Facebook campaigns was discussed. Facebook Advertising is supremely important when it comes to advertising platforms on social media channels. Image Source: […]

Digital Success Ranked #1 Digital Marketing Agency in Dallas by Clutch!

Market research platform Clutch and their sister site, The Manifest, just produced an annual report highlighting their best agencies and developers in Dallas. We are excited to announce that Digital Success was ranked by Clutch as being one of the leading digital marketing agencies in Dallas – in fact, we are rated #1! In addition […]

June 20, 2018

10 top issues that are destroying your PPC campaign (and how to fix them for your online business growth)

You’ve been investing in PPC ads but it’s no longer yielding any results. The reason? You or your PPC marketer aren’t keeping up with the current trend. The solution? Awareness, time and effort to readjust your optimization strategy can help you get better results. In our last blog on PPC, How to Tell if Your […]

October 11, 2017

How can you maximize ROI and grow sales from Programmatic Advertising initiative?

Programmatic Advertising is still considered a relatively new subject for people who are reluctant to adopt changes and experiment. There are many organizations that are already leveraging from this powerful tactic. The main purpose of programmatic marketing is to serve timely ads to consumers when it’s expected to make the maximum impact. Image Source: […]

September 13, 2017

The Secret Ingredients for a Perfect Google AdWords Campaign Growth to Generate High-quality Leads

You think you have the best recipe to drive traffic with Google AdWords? Think again. You obviously have the simple answers for a Google AdWords campaign to fail. The keyword research wasn’t thorough, you didn’t think of making your campaign mobile friendly or you directed the visitors to the wrong pages. As a result, you […]

August 23, 2017

How Programmatic Advertising can change your Content Marketing Strategy & Why It’s Must For Your Business Growth

Experts predict that the Content Marketing Industry will stand at 32 billion by 2018. Now given that big number, there is one thing that’s absolutely clear. It’s no longer the prerogative of only big enterprises. Organizations, of all sizes, should start taking Content Marketing seriously. One of the key reasons for the growing popularity of […]

July 5, 2017

The Future of Programmatic Advertising

The other day I was reading 5 Lessons That Disrupters Like Facebook Teach About Succeeding Now and there was an extremely important point that made me think for a long time. The article talks about the importance of giving what your customer wishes to be served. This is what Facebook does with its remarkable feature called News […]

June 15, 2017

AI in PPC : Is it time to bid adieu to the PPC manager?

Can an artificially intelligent device replace the PPC manager? How effective will be machine learning to manage PPC campaigns? Let’s explore. We all know that Artificial Intelligence (AI) is overtaking everything. PPC is no exception. Experts predict that the jobs of PPC professionals are in grave danger as the adoption of AI and Machine Learning […]

April 15, 2017

How to Make Geofencing Work for Your Business

Did you know 71% of all online time is spent over a mobile device in the US? Geofencing targets those on their mobile phone with your ads in a specific area – such as your business location or your competitor’s business location. People today walk, sit, and drive with their phones in their hands, and […]

March 22, 2017

How to Tell If Your PPC Manager is Ripping You & Your Online Advertising Campaign Growth Off

The marketing world can be a dark place, full of people who care little about your success and a lot about their own profit. It’s no surprise that we see company after company that’s been burned by crappy PPC managers. From one train wreck to the next, business owners hop around hoping to find someone […]

March 8, 2017

How to Get Success On Your Competitors with Online Advertising

For business owners, being able to conquest your competitors is like finding the Holy Grail. It’s a method that has endless value and should be a ‘must-have’ in your strategy if you’re considering online advertising. Here’s why. Modern online marketing tactics aren’t stuck in the 90’s anymore – They’ve Evolved! There are actually tools out […]

February 22, 2017

What is Geofencing & How It Can Grow Your Business

Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. The GPS service on every phone […]

February 9, 2017

SEO or PPC – Which is Better for Your Online Business Growth?

You have to be found online. This isn’t something a business owner or marketer can opt-out of anymore. And so, the classic question, “Should I invest in PPC or SEO?” still haunts today’s decision makers. Yet, choosing one at random could mean throwing your money into a burning building and waving goodbye. There are significant […]

January 31, 2017

What is Programmatic Advertising and Why is it Growing so Quickly?

If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent $22.10 billion in 2016 on this marketing channel alone. Here’s why. What is programmatic advertising? Programmatic advertising is the online ad bidding […]

January 12, 2017

Why Programmatic Advertising is Must in Your Business Strategy

Programmatic advertising isn’t new, but in 2016 its popularity skyrocketed. US programmatic display ad spend reached $22.10 billion and programmatic video ad spend has reached $5.51 billion, representing 56.0% of total digital video ad spend. What is it? It’s a method of reaching people online at the right moment. Programmatic can reach a highly targeted […]