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Category Archives: Paid Media

Digital Marketing, Paid Media

September 25, 2023

Microsoft Ads (Formerly Bings Ads) Vs. Google Ads: Which Ad Platform is Right for You?

In the dynamic world of digital marketing, pay-per-click (PPC) advertising remains a powerful tool for businesses to reach their target audience effectively. Microsoft Ads (formerly Bing Ads) and Google Ads are two of the most prominent players in the PPC arena. Both platforms offer the opportunity to create and display ads on search engine results […]

Paid Media

July 28, 2022

Rising Cost of Advertising Online – What options are left for SMBs in Hyper Inflated and Hyper Competitive Ad Spaces?

Social media has become an effective marketplace to advertise your products and services. Over the years, it has emerged as the domain where every business can find its target audience. Everyone uses digital platforms in some way or the other, making them the best place for advertisements. Brands run their online ads on these platforms […]

Paid Media

January 17, 2022

What Key Challenges Small to Midsize PPC Agencies Can Expect in the Year 2022 & Beyond

What Key Challenges Small to Midsize PPC Agencies Can Expect in the Year 2022 & Beyond Pay-per-click (PPC) advertising provides a double return on investment (ROI) for every dollar spent. PPC experts try to predict what trends will dominate the digital marketing landscape and what challenges may bring businesses to their knees to improve returns […]

Paid Media

April 29, 2021

5 Latest Google Ads Features And How to Make it Work For You

5 Latest Google Ads Features And How to Make it Work For You Google never stops releasing new updates and features to enhance the search experience through its algorithms and upgrades. For your SEO or PPC agency, keeping up with the constant changes can be challenging. But managing the learning curve can become the factor […]

Paid Media

November 19, 2020

Why Invest in Paid Search to Thrive Your Business Sales During the Crisis

Why Invest in Paid Search to Thrive Your Business Sales During the Crisis Social distancing guidelines and shelter at home orders by state and local governments to slow the spread of the COVID-19 and minimize the risk of viral transmission means that millions of Americans are spending more time at home. This has led to […]

Paid Media

March 17, 2020

Why Do You Need PPC Agency and What Can It Do to Grow Your Business?

Why Do You Need PPC Agency and What Can It Do to Grow Your Business? Introduction As the number of businesses who are shifting their operations online, in order to effectively provide web users with a varying degree of products and services increases, so does the level of competition. Although the internet is a vast […]

Paid Media

September 30, 2019

7 Essential Lead Generation Hacks Every PPC Agency Should Know to get Consistent Growth

7 Essential Lead Generation Hacks Every PPC Agency Should Know to get Consistent Growth When a business hired a digital marketing company to help them bring in more leads, there are various internet marketing practices that help make that happen. Businesses hire digital marketing agencies to help them improve their SEO on their websites so […]

Paid Media, Social

June 20, 2019

7 Reasons Why You Should Hire a Facebook Ad Agency for Your Small Business and Grow Exponentially

7 Reasons Why You Should Hire a Facebook Ad Agency for Your Small Business and Grow Exponentially If you have been managing your Facebook ads since the beginning and are comfortable with the results it has brought, then, by all means, do keep it going. However, if you think you could use some help and […]

Paid Media

June 14, 2019

5 Key Things To Consider Before Hiring A Dallas Pay Per Click (PPC) Agency For Growth Hacking Your Campaigns

5 Key Things To Consider Before Hiring A Dallas Pay Per Click (PPC) Agency For Growth Hacking Your Campaigns A lot of businesses & companies find comfort in the ease and convenience accorded to hiring of agencies specialized in the management of their Advertisements and Campaigns via the Pay Per Click Model. Pay Per Click […]

Paid Media, Social

October 24, 2018

Why your Facebook Advertising campaign is not yielding results? Here’s what you need to do to get impressive results and grow your business online

Facebook Advertising is probably the biggest area that is ignored when it comes to social media advertising alternatives. In one of our blogs titled ‘A guide to Facebook Advertising’, the right way to conduct Facebook campaigns was discussed. Facebook Advertising is supremely important when it comes to advertising platforms on social media channels. Image Source: […]

Digital Marketing, Paid Media, Search, Social

July 4, 2018

Digital Success Ranked #1 Digital Marketing Agency in Dallas by Clutch!

Market research platform Clutch and their sister site, The Manifest, just produced an annual report highlighting their best agencies and developers in Dallas. We are excited to announce that Digital Success was ranked by Clutch as being one of the leading digital marketing agencies in Dallas – in fact, we are rated #1! In addition […]

Paid Media

June 20, 2018

10 top issues that are destroying your PPC campaign (and how to fix them for your online business growth)

You’ve been investing in PPC ads but it’s no longer yielding any results. The reason? You or your PPC marketer aren’t keeping up with the current trend. The solution? Awareness, time and effort to readjust your optimization strategy can help you get better results. In our last blog on PPC, How to Tell if Your […]

Paid Media

October 11, 2017

How can you maximize ROI and grow sales from Programmatic Advertising initiative?

Programmatic Advertising is still considered a relatively new subject for people who are reluctant to adopt changes and experiment. There are many organizations that are already leveraging from this powerful tactic. The main purpose of programmatic marketing is to serve timely ads to consumers when it’s expected to make the maximum impact. Image Source: http://www.experian.co.uk/blogs/lt-blog/wp-content/uploads/2014/10/HiRes.jpg […]

Paid Media

September 13, 2017

The Secret Ingredients for a Perfect Google AdWords Campaign Growth to Generate High-quality Leads

You think you have the best recipe to drive traffic with Google AdWords? Think again. You obviously have the simple answers for a Google AdWords campaign to fail. The keyword research wasn’t thorough, you didn’t think of making your campaign mobile friendly or you directed the visitors to the wrong pages. As a result, you […]

Paid Media

August 23, 2017

How Programmatic Advertising can change your Content Marketing Strategy & Why It’s Must For Your Business Growth

Experts predict that the Content Marketing Industry will stand at 32 billion by 2018. Now given that big number, there is one thing that’s absolutely clear. It’s no longer the prerogative of only big enterprises. Organizations, of all sizes, should start taking Content Marketing seriously. One of the key reasons for the growing popularity of […]

Paid Media

July 5, 2017

The Future of Programmatic Advertising

The other day I was reading 5 Lessons That Disrupters Like Facebook Teach About Succeeding Now and there was an extremely important point that made me think for a long time. The article talks about the importance of giving what your customer wishes to be served. This is what Facebook does with its remarkable feature called News […]

Paid Media

June 15, 2017

AI in PPC : Is it time to bid adieu to the PPC manager?

Can an artificially intelligent device replace the PPC manager? How effective will be machine learning to manage PPC campaigns? Let’s explore. We all know that Artificial Intelligence (AI) is overtaking everything. PPC is no exception. Experts predict that the jobs of PPC professionals are in grave danger as the adoption of AI and Machine Learning […]

Paid Media

April 15, 2017

How to Make Geofencing Work for Your Business

Did you know 71% of all online time is spent over a mobile device in the US? Geofencing targets those on their mobile phone with your ads in a specific area – such as your business location or your competitor’s business location. People today walk, sit, and drive with their phones in their hands, and […]

Paid Media

March 22, 2017

How to Tell If Your PPC Manager is Ripping You & Your Online Advertising Campaign Growth Off

The marketing world can be a dark place, full of people who care little about your success and a lot about their own profit. It’s no surprise that we see company after company that’s been burned by crappy PPC managers. From one train wreck to the next, business owners hop around hoping to find someone […]

Paid Media

March 8, 2017

How to Get Success On Your Competitors with Online Advertising

For business owners, being able to conquest your competitors is like finding the Holy Grail. It’s a method that has endless value and should be a ‘must-have’ in your strategy if you’re considering online advertising. Here’s why. Modern online marketing tactics aren’t stuck in the 90’s anymore – They’ve Evolved! There are actually tools out […]