Your ecommerce website looks great, but it just isn’t enough. It’s not enough since it’s not getting you the traffic that can potentially turn into your customers. Pause and ask yourself the following questions.
- Do you have a strategy that can boost your website traffic?
- Do you know how customers perceive your ecommerce website?
- Are you aware of the reasons for the high bounce rate from your website?
- Do you know what happens after a user comes to your website and adds something in their cart?
- Are you sure about reaching the most potential set of consumers?
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Well, I can go on and on but most likely, if you’re still reading this blog, the answer to all the questions above will be a ‘no’. If there’s one thing that is clear. You need something that can get you brand recognition, traffic, more conversions push in your sales and revenue, and a loyal consumer base. I will also mention the most important purpose of all – your need to outrank your competitors. Ecommerce website owners feel that their website has nothing to do with their sales. It’s their sales alone. It is exactly the reason why the website promotion is often omitted.
It is time to realize that with consumers turning to website on their desktops and mobile, just an ecommerce website alone will not help. You need to move to the next level and get your e-commerce digital marketing strategy in place to capture those hordes of consumers who are loyal to your competitors.
I have compiled the list of 10 essential marketing tips to help you grow your ecommerce website.
1. Create a content marketing strategy
Irrespective of your industry, a content marketing strategy is a must to drive traffic to your website. Content helps you to bring your website to life and is key to build a relation between you and your consumers. It can help generate backlinks and get SEO rankings.
You need to create informational and engaging blog that people want to share. It doesn’t help overnight but it helps to get you search engine rankings and popularity across social media channels.
2. Generate an email marketing campaign
Effective email marketing is the backbone of a digital marketing campaign. If you send them compelling emails that caters to their need and share information about offers/ promotions, the chances of success are high. Over a period, you can even establish what’s working and what’s not with metrics on open and click ratios of the emails.
3. Diversify your reach with social media platforms
There’s nothing that captures attention of the users like social media channels. Twitter, Instagram, Google+, Facebook and Pinterest are some of the social media platforms where you can create a profile and share engaging content. The purpose is to educate and inform your followers about your brand, your differentiators and your product range. don’t forget to assess the social media metrics to understand the channels that are able to draw your most potential consumers
4. SEO is must
It is imperative to get your website higher than your competitors on search engines. You must employ the right SEO tips and tricks if you want to push your website on the top. If you miss on SEO, you will miss on the clicks that can convert to sales.
5. Implement a loyalty program
Build a rock-solid loyalty program that makes your customers to keep coming back. Reward them with freebies or cashback with purchases of a certain amount.
6. Keep a simple checkout process
The biggest failure for your e-commerce website is if your checkout/payment option is complicated or returns a 404 (page not found) error. You must ensure a thorough A/B test so that people don’t abandon their carts.
7. Optimize for mobile
Majority of your consumers are using smart phones to get through day-to-day tasks. Mobile-friendly interface or a responsive interface is a necessity.
Consider mobile advertising to connect with your most desired customers.
8. Push your customers to submit product reviews
Product reviews are a great way to enhance your social credibility, convince potential customers to buy products based on user feedback.
PPC can be highly effective if you use it wisely. Well-managed campaigns can yield results for you and generate the desired attention, traffic and conversions, if managed well.
10. Consider targeting wearable technology
Tech companies and consumers are investing in wearable technologies. Try to connect with your consumers who are using such technologies, and have your website gear up for the next gen technologies.
There are other ways to get traffic on your ecommerce website but most importantly you need a well-crafted digital marketing strategy. If you have any more questions, speak to one of our digital marketing experts today.