Paid Media PPC
High PPC Costs and Low Conversion Rates: How to Find the Real Cause of Expensive Leads
1. Why Are Your PPC Clicks Expensive but Your Leads Still Cost Too Much? Paying more for every click does not automatically mean a Google...
In the recent times, the saying ‘When in Rome, do as the Romans do’ has become relevant in the world of SEO. It means that you have to customize as per the people around you. Research shows that businesses that localize keywords and content tend to get a better response than businesses that try to cater to several locations. One of the key successful search trend in 2015 is to go local. So what are some of the aspects that you should consider to implement the local search strategy?
Use local search terms, which means a combination of your service name and city/town name where you offer your services. For example, a customer from Austin searching for a web development organization will most likely use the search term ‘web development company Austin’. To get a better understand of the local keywords that will work for you, use Google AdWords or other web analytics tools. The local keywords can help you drive maximum qualified traffic to your website.
If you have a multi-location presence, you can make different landing pages for different locations. This approach can help your business to get better search results in local searches. It will also help users to feel more comfortable with your service with a localized feel to the content and your presence.
Adding the local contact details to not only your website but also the page titles and descriptions can help you go a long way. You need to optimize your existing pages with your address, contact numbers and e-mail id. Also, add a map of your office/store so that it is easier for your customers to reach you. You could also add your contact details in local directories. But just ensure that the keywords used in the local directories are the same as what you use on the website so that a user can relate to your service/website with the same keywords.
Interacting with your customers is a great way to promote your business. Social media gives you an excellent opportunity to promote your business and also reach your customers for a feedback on your services and understand the improvement areas. The social media channels open a direct means through which you can get instant reviews for your product/service and also promote special offers.
RECENT ARTICLES
PPC
Free PPC Tools: 16 Calculators, Auditors and Planners for Common Advertising Problems
Paid advertising becomes difficult to manage when the numbers in a dashboard do not clearly explain what is happening. Click costs may rise, campaign results...
Paid Media PPC
Google Ads Conversion Tracking Problems: How to Diagnose Missing, Duplicate and Misleading Conversions
Introduction: Before You Optimize Your Ads, Make Sure You Are Measuring the Right Things A Google Ads campaign can report zero conversions while the sales...
Paid Media PPC
PPC Profitability Guide: How to Calculate ROAS, Break-Even ROAS and Real Advertising Profit
Introduction: A Good ROAS Number Does Not Automatically Mean a Profitable Campaign A paid advertising campaign can report impressive revenue, maintain a seemingly healthy return...
Paid Media PPC
Google Ads Wasted Spend: How to Find Budget Leaks, Irrelevant Search Terms and Campaign Problems
Your Google Ads Budget May Be Working Hard Without Producing Enough Business When Google Ads costs rise but qualified leads and sales do not keep...
Digital Marketing
Are Your Plumbing Leads Too Expensive? Calculate Cost Per Booked Job, Not Just Cost Per Lead
A plumbing company can receive 50 leads from one marketing channel and 20 from another, yet the smaller channel may generate more profitable jobs. The...