We know! You’re get bombarded with information every day; finding time to read today might as well be impossible. To cut through this clutter, we’ve compiled our favorite blog posts from round’ the web to give you the skinny on what’s happening in the world’s most evolutionary industry.
“Mirage Content” Is The Reason Your Company Blog Isn’t Generating Leads
Mirage content is content that looks good on the surface, but after giving it a deeper look, you realise it’s nothing but high-level fluff. It’s the majority of blog content out there. It stems from
1) A lack of specificity in the topic – usually because a company has failed to do the proper user research.
2) The author not having enough real experience in the subject matter to write a compelling article.
In this article, Benji Hyam gives solutions to solve these problems.
Video SEO: The Definitive Guide by Brian Dean
This guide by Brian Dean has everything you need to know about video SEO. So if you want to rank your videos on YouTube and Google, you’re in the right place.
6 Content Marketing Mistakes That Will Pause Growth Like A Mannequin Challenge
It often feels like every day there’s a new study or paper being published that is highlighting a change in the marketing industry. It can be challenging to stay on top of the trends and do things that are constantly driving growth. In this article, you’ll learn a handful of tried & tested methods for increasing the chances of growth as it relates to your content marketing efforts.
How to Build Links Without Creating Content: 5 Examples
Link building and content marketing often complement each other, but Search Engine Land columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
4 Smart Ways to Keep Up with Google in 2017
We already know that Google has changed a lot this year, and will most likely keep changing in the next year, so it’s important to get a plan in motion now for search engine optimization and link building strategies to propel your site’s growth.
As Voice Search Changes the Game, Marketers Need Better Call Analytics
Voice search is booming. At least 4 million people have an Amazon Echo now, with it being among the most purchased item on Amazon Dec 23. If you’re smart, these names are old news – you’ve already adjusted digital campaigns to complement more organic, longer tail voice queries. The real question is, are you making the same adjustments for how virtual assistants impact your inbound call strategies?
[SEO Audit] We Analyzed Our SEO. Here’s What We Learned:
In this back-to-basics SEO audit guide, Michael Taylor from Ladder.io gives full transparency into how they check new clients are following SEO best practices.. Suitable for startup founders without a marketing background.
How Brands Can Overcome the Biggest Influencer Marketing Challenges
The biggest influencer marketing challenges include finding the right influencers, maintaining authenticity, and measuring ROI. Knowing how to prepare for, and overcome these challenges can help your brand pull off your influencer marketing campaign successfully.
Best Marketing Tools Curated by Saijo George
Just like any other SEO experts, Saijo George would often get questions on what are some of the best SEO tools to use. To answer such questions, once and all, he has created this handy list of tools.
And, last but not the least,
15 Must-Attend Digital Marketing Conferences in United States recommended by Digital Success team.