For years, anyone serious about analytics ran the same tedious routine. You wanted one clean view of your important numbers, so you either clicked through five separate reports or exported everything into Looker Studio and rebuilt it from scratch. As of September 2026, that gap is closed. Google rolled out native GA4 custom dashboards, and […]
In this case study, we explore the intriguing journey of migrating a complex Google Analytics Universal Analytics tracking setup to the new Google Analytics 4 platform for a restaurant/hotel aggregator website. Our team faced significant challenges, devised unique approaches for each, and found effective solutions to ensure a seamless transition and accurate data collection/analysis. So, […]
Google Analytics 4 (GA4) is the new version of Google’s web analytics platform that replaces Universal Analytics (UA). GA4 introduces a new way of measuring and reporting website and app data, with a focus on user-centric insights, cross-platform analysis, and privacy compliance. If you are a digital marketer or an agency that provides analytics services […]
If you’re trying to figure out how Google Analytics 4 (GA4) works during its rapid rollout, you’re definitely not alone. One thing that can be confusing is how to remove internal and spam traffic. Filtering traffic in GA4 can be a bit complicated, and many users are struggling to accurately track legitimate visits due to […]
Google Analytics 4 (GA4), the newest version of Google Analytics, takes analytics to a different level. Marketers can now leverage artificial intelligence (AI) and machine learning (ML) to track customer paths along several custom parameters across multiple channels. As per Google, using GA4, you can measure traffic and engagement across BOTH websites and apps. The […]
1. What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of the free web analytics tool that you can use to measure traffic and user interactions on your website. GA4 is built on top of the same core code as Universal Analytics (UA), so they have many similarities. However, there are […]