Technology is evolving fast, making our lives more and more convenient. Home comfort systems have also come a long way, and homeowners always strive to have the best HVAC equipment in their homes.

In the past decade, purchase trends have shifted towards digital media & search, as a result heating & cooling companies that have focused their marketing efforts on search and social media marketing have been able to generate more leads, phone calls and store visits.

Local Businesses & Online Marketing

Consumers are becoming increasingly reliant on search engines and mobile applications for their day-to-day activities. According to statistics, over 95% of users searched online to find a local business and a purchase follows almost 28% of all local searches. HVAC consumers are no exception. People are not looking for HVAC services in newspaper ads or billboards, these searches and conversions are happening on search engines and websites.

Is your HVAC business ready to meet these customers halfway, online? Do you have a digital marketing strategy in place? If your answer to the latter is no, you can consult marketing experts at Digital Success and start getting leads from online channels instantly (via paid campaigns) or take their help to invest in a longer-term SEO strategy that keeps on giving for years to come.

The first step in a consumer’s journey leading up to purchase is – putting in a keyword in a search engine. This is where all the online marketing strategies begin too – figuring out and estimating the keywords your potential customers might be entering in search.

Your target consumers might be searching for terms like– “air conditioner near me”, “HVAC repair”, “heating repair service”

In this post, we have compiled a list of top 50 keywords for HVAC businesses in the USA. Business owners can target these keywords for search engine optimization, paid campaigns & content creation:

Keywords	Search Volume (US)	Competition (US)	Competition (Google Search Results)
air conditioning repair	90500	Low	517000000
ac repair	74000	Low	1390000000
air duct cleaning	60500	Medium	85300000
furnace repair	49500	Medium	2400000000
ductless air conditioner	40500	High	16600000
hvac contractor	33100	Low	6210000000
air conditioner repair service	27100	Low	169000000
air conditioning service	27100	Medium	657000000
hvac repair	27100	Low	134000000
heating and air conditioning	22200	High	758000000
hvac system	22200	High	194000000
hvac technician	22200	Medium	89400000
ac installation	18100	Low	2590000000
air conditioner installation	18100	Medium	495000000
hvac company	18100	Low	5790000000
hvac service	14800	Low	6250000000
ac service	12100	Low	4360000000
hvac installation	9900	Medium	512000000
heating contractor	8100	Low	132000000
hvac maintenance	6600	Low	393000000
heating installation	4400	Low	321000000
air conditioner replacement	3600	Low	93000000
commercial hvac	3600	Low	5130000000
furnace maintenance	2900	Low	79600000
heating and cooling services	2900	Low	399000000
air conditioner maintenance	2400	Low	99800000
24 hour a c repair	1900	Low	126000000
heating and air conditioning repair	1600	Low	98000000
emergency air conditioner repair	1300	Low	27700000
central air conditioning repair	1000	Low	63800000
heating and cooling repair	1000	Low	129000000
home ac repair	880	Low	721000000
hvac emergency repair	880	Medium	29800000
ac filter cleaning	720	Medium	84100000
emergency furnace repair	720	Medium	41400000
central ac repair	590	Medium	312000000
heat pump repair service	480	Low	84100000
home air conditioner repair	480	Low	625000000
hvac maintenance plan	480	Medium	27300000
air duct installation	390	High	131000000
commercial hvac repair	320	Low	29800000
heating maintenance services	320	Medium	278000000
heating technician	320	Medium	162000000
ac fan replacement	210	High	110000000
heating system maintenance	210	Medium	297000000
air conditioner fan replacement	170	High	25100000
electric furnace repair	110	Medium	19800000
commercial heating and cooling system	90	Low	126000000
ductless air conditioner repair	90	Low	11600000
mini split ac repair	90	Medium	15500000

Next Step: Optimize your website with Digital Success, an HVAC SEO Agency:

Once you have picked & modified these keywords to your liking, you can begin optimizing your website pages in order of importance. Use of these HVAC focused keywords is recommended in the following areas of your website:

1. Title & Description Tags – These tags are displayed on SERP and should be leveraged to compel users to visit your page. Include your primary & secondary keywords to tell the user what the page is about and keep them concise.

2. Heading Tags [H1-H6] – These tags convey relative importance of one part of content over other and thus, these tags are also used by search engines to evaluate pieces of content.

3. Content – Focus on creating valuable content that covers these keywords naturally.

4. Anchor text for internal & external links – keywords can be included in anchor tags to convey the context of the link.

5. Image Alt-Text – Having optimized alt-text can help images appear in image search results around your keywords.

If you are not sure how to do all the above and need help, you can always contact SEO experts to optimize your website properly.

Bookmark this list of keywords for future use and subscribe to our blog section to get all the industry-specific marketing insights straight into your inbox.