Free SEO Keyword Research – 50 Most Popular Web-Design Keywords in the USA
You may have the most smartly designed website, but without effective marketing, it would struggle to reach out to its target audience.
Need for effective marketing along with Web Design Skills
You own a web-design business, are highly skilled at it but do not have much success getting clients?
Maybe your organization of web designers & developers is best at what they do, but your potential customers have no way of knowing this. Your circle of prospects is limited to a handful clients you have had in the past and leads from networking efforts.
It’s time to focus your attention on spreading the word where all the customers are – search engines.
Start With Keywords
As experienced marketers, the first thing we would go after is – knowing what your target audience is looking for, more specifically, the keywords people are using to look for web development services in your target location.
Whether you choose to optimize your website for search engines – for long term success or go with paid campaigns/advertisements for quick results, the first thing you need to figure out is a list of keywords to target.
Usually, determining a list of target keywords starts with creating a buyer persona, through research and access to various marketing tools. But don’t worry, we have already taken care of all that for you in this post.
We have come up with a list of top 50 most popular keywords for web design services in USA that you can utilize to kickstart a marketing campaign for your business:
|Keywords||Search Volume (US)||Competition (US)||Competition (Google Search Results)|
|create a website||33100||High||4890000000|
|business logo design||8100||High||4060000000|
|custom logo design||8100||High||5320000000|
|web design company||8100||Low||732000000|
|web design agency||4400||Low||1610000000|
|web design services||4400||Low||2590000000|
|responsive web design||3600||Low||2400000000|
|web page design||3600||Medium||4240000000|
|graphic design companies||2900||Low||1060000000|
|website design services||2900||Low||1830000000|
|ecommerce website design||2400||Low||1760000000|
|graphic design services||2400||Medium||4040000000|
|small business website design||1600||Low||7910000000|
|web application development||1600||Low||4280000000|
|graphic design agency||1300||Low||3380000000|
|web design and development||1300||Low||4760000000|
|wordpress website design||1000||Medium||322000000|
|business website design||880||Medium||6080000000|
|professional website designer||880||Medium||718000000|
|website layout design||880||Low||9690000000|
|web design firm||720||Low||3710000000|
|website banner design||480||High||5550000000|
|mobile web design||390||Low||9770000000|
|web design services for small business||390||Low||6050000000|
|corporate website design||320||Low||7430000000|
|professional graphic designer||320||Low||292000000|
|web design consultancy||320||Low||1220000000|
|website design packages||320||Medium||2920000000|
|website designers for small business||320||High||178000000|
|wordpress web design company||320||Low||1100000000|
|custom web design services||260||Low||4650000000|
|web application design||210||Low||9160000000|
|ecommerce website development company||170||Low||611000000|
|ui ux design web||170||Low||93400000|
|landing page design services||140||Low||199000000|
|web design for service industry||140||Medium||6800000000|
|web design for startups||110||Medium||142000000|
|design web application||110||Medium||11000000000|
|business card design services||70||High||6910000000|
|web design solutions||70||Low||8520000000|
|web banner design services||10||Low||3540000000|
Customize Keywords for Your Business
Different customers have varying needs, and this list would not necessarily cover all your prospects, but it would surely give you a head-start in the right direction. You may need to customize the keywords in this list to better suit your target audience. In our practice, we have found classifying the initial list of keywords into buckets very helpful.
Web design keywords in this list can be classified as:
1. Generic Keywords: for example – “web-design services”
2. Technology or language-specific keywords: some examples are – “HTML developer” or “PHP developer”
3. Location-based long-tail keywords: some examples are- “web design services in Dallas” or “web-designer in Houston”
Generic keywords are often called root keywords and they can be modified to better align with your business/audience.
Based on the intent of the user, queries can be modified to be:
1. Transactional – Queries where a user wants to get to a website that is interactive in nature, for – downloading something, buying something, signing up for a program/service, etc. For example – “web designer for hire” or “where to hire freelance web designers”
2. Informational – Queries with which a user intends to acquire specific information about something.
For example – “how to design a website” or “how to build a web page”
3. Navigational – These are the queries where a user is looking for a particular website. For example – “Paypal website”, “Digital success website” or “Eno8 website”.
You can target the specific types of queries for different pages on your site. Blogs would likely appear for informational searches and landing/service pages would be best targeted with transactional keywords.
Keep in mind these considerations and your final list of keywords would be ready in no time.
With the keyword list sorted, you should look to create quality content that attracts your target audience and start optimizing your website for search engines. However, if you are not sure how, you can always turn to an accomplished SEO agency.
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