Over the years, the entire world has started shifting to online shopping; it has changed the market in plenty of ways. How businesses market their...
In a recent post that appeared in Forbes, there was an interesting elaboration on what Chief Marketing Officers (CMOs) need to know about SEO. The author mentioned that unless CMOs understand SEO and what can be expected from it, the result may not be satisfactory. For example, it’s important to understand that SEO is not only about rankings but a Content Marketing effort. Similarly, it is important to know that search engines favor websites that have the right kind of links (like having links on major news publications and famous bloggers). Therefore, the team working on Google Webmaster Tools should regularly review reports that show the list of websites linking to their website. It is also important to understand that SEO does not yield instant results. It is a consistent and long-term effort where it may take up to a year to experience the desired results.
CMOs are often faced with a dilemma whether to hire an agency to take care of the SEO efforts or use internal resources. The challenge, if using internal resources, is that the digital marketing dynamics are fast changing. These changes cannot be ignored and have to become a part of the SEO strategy.
For example, Dr. Pete Meyers, who is a Marketing Scientist at Moz said the Google has made a radical push to redefine mobile and that itself has contributed so much to a change. The advent use of mobiles has increased ad revenue and is set to increase in the coming future.
Google Hummingbird proved to be a major change in the underlying algorithm, mentioned Teddie Cowell, Director of SEO from Mediacom. Seen as an algorithm of the future, it has the capability to understand information better and provide answers to questions much more quickly. The algorithm will enable free search experiences.
Neil Patel, in his blog earlier this year, had warned that it will be more difficult to manipulate search listings. The best way around it will be to keep working on your website’s content. Given the trend, he added, focus will be more on paid campaigns compared to SEO. He also mentioned that social media plays a key role in making a blog/website popular. If you have a large social following, chances are traffic to your website or blog will have improved traffic.
2015 has been a year where search engine is getting difficult, transparency is key for businesses and the best way to survive is to learn and consistently evolve. Therefore, only a specialist, dedicated to digital marketing services, can modify a SEO strategy as per the latest developments in the domain. Unless the SEO tactics change as per the changing trends, the expected results are difficult to achieve.
Capture 5X Traffic & 10X Rankings*, within 90 Days from DS© Proven Power SEO Strategy!
Contact us to get a free SEO/PPC audit and discuss how you can outrank your competition within the first 3 months.
We've optimized 5000+ websites and managed a combined Ads Budget of over 50M
Get in touch to know how we can help your business grow. Get a Free Website Audit in the process
"We are grateful for the guidance we received from Digital Success Agency with our SEO efforts. Not only did they help increase traffic to our site, they also made suggestions for improvements so that we could enhance our content. Team was always helpful and quick with any requests or questions we had. We were very happy with this partnership."
"Digital Success Agency team does great work and provides great customer service. Their prices are very reasonable as well. I like the fact that I have a person dedicated to my account that I can turn with all my questions/issues."
"Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team."
"It was a pleasure working with Digital Success Agency team. I wanted to make sure I thanked you for all your hard work, and such speedy communication and clear updates. Again it was great to have you as part of our team."
"We appreciate the help you all have provided with our website and SEO efforts. And though you and I had just started working together, I personally have been very impressed with your thoroughness and quick communication."
"The Digital Success Agency team is knowledgeable and hard working; just what we need from a strategic partner as we look to grow our business. I would recommend them for your SEO and PPC needs without hesitation. Four years ago we made that decision and it's paid off nicely!"
"Having Digital Success Agency as our SEO partner has allowed our agency to concentrate on what we do best. Developing full creative campaigns are what we excel at as a group. Incorporating Digital Success Agency SEO plans and developing web tools to support the creative that we develop provides support for all our client initiatives. As an agency I would recommend engaging Digital Success Agency in web projects of all levels."
"Having worked with Digital Success Agency since 2006, it has always been a great experience working with all the folks over there. They are extremely qualified, and have always demonstrated an incredible level of enthusiasm and professionalism when working with me. I'd recommend them to anyone looking to expand in-house capabilities, or is looking to bring on outside resources."
"You have been by far the best outside resources I've worked with for SEO and it's reflected in the clients you managed - all grew their traffic, keyword rankings, and leads under you. You've been a big help for me over the last few years and I really appreciate it. "
Google has been quite active in August – announcing one of their biggest updates in over a decade – The ‘Helpful Content Update’, along with...
We live in a day and age where traditional marketing methods don’t work as effectively, even for localized businesses like construction companies. Convenience is driving...
SEO stands for search engine optimization. It is a strategy that helps you rank your website or the content higher on search engines. If you...
Are You Aware of these 10 (un)Popular SEO and Digital Marketing Scams & Steps to Safeguard Yourself?
Let’s go by the statistics first! Almost 70% of businesses are offered search engine optimization services, if not more, once every week. Yes, that’s how...