How to Recover a Suspended Google Business Profile?

By Prasoon Gupta
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Google Business Profile (GBP) listings are a cornerstone for businesses aiming to establish a solid online presence, especially for local SEO. A GBP listing boosts your visibility on Google Maps and Search, making it easier for customers to find your business and access essential information such as your location, hours, and services. However, managing a GBP listing comes with its challenges, and one of the most significant setbacks a business can face is having their listing suspended. Suspension can severely impact your local SEO efforts and, consequently, your business’s online visibility and credibility.

In this guide, we’ll walk you through the process of understanding why your GBP might be suspended, navigating the reinstatement process and recovering your suspended profile.

What is a Google Business Profile Suspension?

A Google Business Profile (GBP) suspension is a temporary restriction placed on your business listing by Google. This means your profile will be hidden from search results and Google Maps, preventing potential customers from finding you online. While frustrating, it’s not permanent – you can take steps to get your profile reinstated.

Here’s a breakdown of what happens during a suspension:

1. Visibility: Your GBP listing disappears from Google Search and Maps.

2. Management Access: You’ll be unable to edit or update your profile information.

3. Reinstatement: You can submit a reinstatement request to Google explaining how you’ve addressed the issue that led to the suspension.

What is a GBP Hard Suspension?

A hard suspension could be interpreted as a more severe suspension with stricter limitations and a potentially lower chance of reinstatement. Here are some characteristics a hard suspension might entail:

  • Limited Appeal Window: There might be a shorter timeframe to submit a reinstatement request compared to a soft suspension.
  • Stricter Reinstatement Requirements: Google might be less forgiving with reinstatement requests for hard suspensions, requiring stronger evidence of rectified issues and adherence to guidelines.
  • Increased Risk of Disabling: A hard suspension could indicate a higher chance of Google permanently disabling your profile if the underlying issue isn’t convincingly resolved.

What is a GBP Soft Suspension?

A soft suspension could be seen as a less severe suspension with a more approachable reinstatement process. Here are some possible characteristics:

  • Longer Appeal Window: You might have a more extended period to submit a reinstatement request for a soft suspension.
  • Clear Path to Reinstatement: Google might offer more specific guidance on how to address the concerns that led to the soft suspension, making reinstatement potentially easier.
  • Lower Risk of Disabling: A soft suspension might indicate a greater chance of successful reinstatement if you promptly address the identified issues.
Recover a Suspended Google Business Profile
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Why was My Google Business Profile Suspended?

Here are some common reasons why your GBP might be suspended:

1. Violating Google’s Business Profile Guidelines

These guidelines cover a wide range of topics and are essential for maintaining a trustworthy and accurate profile. Common violations include:

  • Misleading Information: This includes things like a fake address, inaccurate business hours, or exaggerated claims about services offered.
  • Fake Content: This encompasses fabricated reviews, manipulated photos, or plagiarized descriptions.
  • Spammy Tactics: Keyword stuffing in your business name, excessive use of promotions, or creating multiple profiles for the same business fall under this category.
  • Unverified Location: If you haven’t verified your business location through Google’s verification process, it might raise red flags and lead to suspension.
  • Duplicate Listings: If you have multiple listings for the same business location, Google may suspend one (or all) of them to avoid confusion for potential customers.
  • Use of a P.O. Box or Virtual Office Address: Google requires businesses to use a physical address where they either meet with customers or conduct business operations. Using a P.O. Box, virtual office address, or any address where your business does not physically operate can lead to a suspension.

2. Suspicious Activity

Unusual activity on your profile can trigger a suspension while Google investigates. Examples include:

  • Sudden Influx of Reviews: A large number of positive reviews appearing in a short period, especially if they seem generic or come from unverified accounts, might raise suspicion.
  • Rapid Changes to Information: Frequent edits to your business name, address, phone number, or category listings within a short timeframe could appear suspicious.
  • Business Closure: If your business has permanently closed and you haven’t informed Google, they might disable your profile entirely.  Unlike a suspension, a disabled profile cannot be recovered.

How to Find Out Why Your Profile Was Suspended?

Unfortunately, Google doesn’t always explicitly state the reason for suspension in a notification. However, here are some ways to investigate:

1. Review Google’s Guidelines: Familiarize yourself with Google’s Business Profile Guidelines to see if you might have unintentionally violated any policies.

2. Check for Notifications: Log in to your Google Business Profile manager and see if there are any notifications related to the suspension. These might offer some clues about the potential cause.

How Do I Restore My Google Business Profile?

If your GBP is suspended, here’s what you need to do:

1. Identify the Reason for Suspension: Log in to your Google Business Profile manager and check for any notifications about the suspension. You should also carefully review Google’s guidelines to see if you’ve unintentionally violated any policies.

2. Review and Fix any Issues: Address any issues identified with your profile information. This may involve correcting misleading information, removing fake content, or verifying your location.

3. Submit a Reinstatement Request: Google offers a dedicated appeals tool for suspended profiles. Here are the steps to follow:

  • Access the Tool: Visit the Google Business Profile appeals tool here:
  • Sign-In: Use the Google Account associated with your suspended profile.
  • Select the Profile: Choose the specific suspended profile you want to appeal.
  • Review the Details: The tool will display information about the suspension, including the reason and a link to the violated guideline.
  • Submit Appeal (Optional): If the details are correct, click “Submit Appeal.”
  • Add Evidence (Optional – Time Sensitive): This is your chance to upload relevant documents that support your case. You’ll have a limited window (typically 60 minutes) to add evidence after submitting your appeal.

4. Wait for Google’s Response: It can take Google a few business days to review your appeal. You’ll receive an email notification with their decision.

Tips for a Successful Reinstatement

  • Be Honest and Transparent: Explain the issue clearly and how you’ve rectified it.
  • Provide Evidence: If relevant, attach screenshots or documents that support your claims.
  • Be Patient: Google receives a high volume of appeals, so it might take some time for them to respond.
  • Consider Professional Help: While you can handle the appeal process yourself, an SEO agency can significantly increase your chances of success.


A suspended Google Business Profile can be a significant setback, but it’s not necessarily the end of the road. By following the steps outlined above and potentially enlisting the expertise of an SEO agency, you can increase your chances of a successful reinstatement. Remember, a healthy and active GBP is crucial for attracting new customers and growing your business online.

If navigating the appeal process seems daunting, consider consulting with Digital Success SEO experts today.  Our team has a proven track record of helping businesses like yours recover suspended profiles and regain online visibility. Contact us today for a free consultation and let’s get your Google Business Profile back on track!

Tags:- GBP RecoveryGoogle Business profileLocal SEO

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