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Tag Archives: comprehensive Content Strategy

Content Marketing, Search
January 30, 2024

Mastering Content Gap Analysis: A Step-by-Step Guide

Table of contents What is a Content Gap Analysis? What are the Benefits of Content Gap Analysis How to Do a Content Gap Analysis? What are the Best Tools for Content Gap Analysis? Conclusion Content Gap Analysis is a powerful tool that helps businesses identify gaps in their content strategy and capitalize on opportunities for […]

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Digital Marketing, Search
April 24, 2015

Saying Goodbye To NODI

When Coca Cola created their Content 2020 strategy, Jonathan Mildenhall, VP Global Advertising Strategy said: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile […]

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