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Category Archives: Content Marketing

January 30, 2024

Mastering Content Gap Analysis: A Step-by-Step Guide

Table of contents What is a Content Gap Analysis? What are the Benefits of Content Gap Analysis How to Do a Content Gap Analysis? What are the Best Tools for Content Gap Analysis? Conclusion Content Gap Analysis is a powerful tool that helps businesses identify gaps in their content strategy and capitalize on opportunities for […]

December 13, 2023

What is Content Mapping and Why is it Important for Your Website?

Content mapping is an essential strategy in digital marketing, acting as a guide to deliver content that addresses the needs and interests of potential customers at every stage of their buying journey. This comprehensive approach ensures that each piece of content, from blog posts to videos, effectively reaches and impacts the intended audience, encouraging them […]

May 18, 2023

Pitfalls of AI Content: Pros & Cons of Using AI-Generated Content for SEO Purposes

As the world continues to embrace the power of data and analytics, artificial intelligence (AI) has emerged as a transformative technology that is revolutionizing various industries. One of the areas where AI is making a significant impact is in the field of content creation. AI-generated content tools have been gaining popularity in recent years, with […]

December 15, 2022

Is Your Marketing Director Betting on the Right Content Marketing Agency in 2023?

According to recent statistics, over 5.03 billion people use the internet worldwide, and more than 4.7 billion are constantly active on social media. This represents a vast potential audience for businesses looking to promote their products or services. By utilizing the right digital marketing strategies, companies can reach and engage with their target audience more […]

April 7, 2022

How to Leverage Content Marketing Matrix for Optimum SEO Returns

How to Leverage Content Marketing Matrix for Optimum SEO Returns Not only has Google confirmed the benefit of content marketing but every top-performing website uses content as a significant part of its SEO strategy. In fact, companies who blog get over 97% of links to their websites. I’ll be honest with you — there is […]

December 15, 2021

Top Blogging Strategy For Your Business in 2022

Top Blogging Strategy For Your Business in 2022 The year is drawing to a close, and many businesses are preparing for the coming year. But even then, a new blogging strategy may not be one of the items on your to-do list. Nevertheless, it could be just what your business needs going forward. Chances are […]

November 3, 2021

Things to Do When Your Website or Online Identity Gets Copied – Mega Guidebook on Duplicate Content, Plagiarism & Identity Theft

Identity Theft & Content Theft: Are they same or different? Content theft and identity theft are two different types of online fraudulent activities that involve stealing someone else’s information, identity or digital intellectual property without their consent or knowing. Content Theft Content theft is a type of intellectual property theft in which someone steals and […]

September 15, 2021

What Are Some Recommended Content Marketing Strategies For Beginners?

What Are Some Recommended Content Marketing Strategies For Beginners? Chances are, if you know anything about digital media and the social media marketing realm, you might’ve come across the term ‘content marketing’, which at first glance, sounds like another one of those made-up terms that this nascent industry keeps chugging around. But, let us be […]

August 23, 2021

Good SEO Content vs. Bad SEO Content Top 5 Pointers

Good SEO Content vs. Bad SEO Content Top 5 Pointers There is a vast difference between good and bad SEO. Knowing the difference and effectively applying it will have a significant impact on whether search engines favor your website or not. Having a few SEO techniques under your belt isn’t enough. If you do not […]

July 26, 2021

7 Content Mistakes that are Hurting Your SEO

7 Content Mistakes that are Hurting Your SEO “Content is the reason search began in the first place.” — Lee Odden We all are aware that one of the primary reasons why organizations invest in SEO is so that they can get a considerable digital footfall on their website and in turn increase their chances of earning […]

July 2, 2021

20 Tactics to Try to Improve Your Blog Online Presence in 7 Days

20 Tactics to Try to Improve Your Blog Online Presence in 7 Days The digital world has seen increased traffic in recent times due to social distancing and lockdowns. As people can’t move out, the hours that everyone spends online considerably increased. As per a recent study, ever since the pandemic occurred, the time that […]

February 12, 2021

7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts Globally

7 Latest Content Marketing Strategies Practiced by Digital Marketing Experts Globally In today’s digital world, content is the new king. Digital marketers consider content as the lifeline of every business. It is the driving force that increases your website’s traffic and helps to convert leads. 80% of the marketers globally plan to spend more on […]

November 26, 2020

Should You Invest in Writing Content For Google or Social Media?

Should You Invest in Writing Content For Google or Social Media? For some time now, marketing experts have debated whether to invest in content writing for Google or social media. Most companies hire SEO agencies to expand their business through content marketing without realizing the potential of social media. On the other hand, some businesses […]

Marketers Success Guide to Survival in the Era of Social Distancing + Free tools

Coronavirus outbreak has made the virtual marketing even more relevant as most of the businesses are struggling to survive and grow in this era of uncertainty and economic downfall.11 Questions to gauge Marketing & Sales readiness and identify gaps

November 22, 2019

Content Marketing Trends to Know Before 2020: Infographic To Grow Your Online Business

Content Marketing Trends to Know Before 2020: Infographic To Grow Your Online Business Author bio: Jack Leo is a professional digital marketer who is working for inGenious Guru. He is an avid gamer who spends his nights taking on any challenger he finds in all leading FPS games.

July 22, 2019

The Importance of Evergreen Content for your Business Growth

The Importance of Evergreen Content for your Business Growth Building a marketing strategy around “evergreen content” ensures that your content stays relevant year-round, much like how evergreen trees retain their green color no matter the season. Although holiday campaigns and targeted advertisement can certainly produce an impressive return on investment (ROI) if executed well, you […]

February 10, 2019

7+1 Content Marketing Trends 2019 – Infographic for Growing your Online Business

7+1 Content Marketing Trends 2019 – Infographic for Growing your Online Business  In 2019, Content still remains at the core of all your digital and social marketing efforts. Its importance seems to grow from one year to the next. These are some of the new content marketing stats and trends in market: eMarketer mentioned  “In […]

February 8, 2019

7+1 Growth Hacking Content Marketing Trends You Can’t Ignore

7+1 Growth Hacking Content Marketing Trends You Can’t Ignore We are still in the early days of 2019, which makes it a perfect time to rethink your content marketing strategy. Content still remains at the core of all your digital and social marketing efforts. Its importance seems to grow from one year to the next. […]

January 9, 2019

How Can You Better Optimize Your Content For Dominating Voice Search and Grow Your Business?

Here are some content optimization tips that can help you raise your game and be prepared for voice search, the inevitable future of searching. I still remember the time when Voice Search came into being. People used to find it awkward to speak to a device. It was rather an interesting concept that excited new […]

December 12, 2018

12 mistakes that most content marketers are committing that are Poisoning Your Growth(and which can be avoided easily)

Irrespective of the year, every business owner wishes to build a profitable business online. Over the years, every digital marketing specialist has been saying that ‘content is king’, and they continue to say so. Trends show that more than 80% of online buyers rely on content before buying something online. This is exactly the reason […]