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SEO for Webflow: A Comprehensive Guide to Optimizing Your Website
In today’s digital world, having a sleek, high-performing website is just the beginning; getting that website noticed by the right audience is where SEO comes...
As a mom, you already have a lot on your plate. From managing your kids, family, and home, you are also running your business efficiently.
However, when it comes to expanding your business, you cannot rely solely on the quality of your products. You need to market your business and boost brand awareness to attract potential customers.
With over 2.14 billion people buying products online, digital marketing should be your go-to strategy to reach potential customers and get more sales.
We’ve put together this guide to help you improve your digital presence and create a marketing strategy that works.
But, before we get started, let’s get into the basics of digital marketing strategy that can help improve your success rate.
For any marketing strategy to succeed, you need to target the right person. Therefore, the first step is to create detailed buyer personas.
A buyer persona is a description of your ideal customer based on real data about your existing customers and market research. It can be created by researching, surveying, and interviewing your existing customers.
Here are some details you should gather:
Here is an example of how a buyer persona looks:
When creating a digital marketing strategy, it’s vital to evaluate your existing channels. This will help optimize them and determine what to incorporate into your strategy.
Here are different types of channels or assets you might have:
Determine where you stand with these assets. Make a list of your assets and rank them based on what has performed best in terms of your business goals.
The idea here is to determine what’s working and what’s not.
Even if you don’t have any existing digital channels, that’s ok. We all start somewhere, right?
That said, let’s look at how to boost your web presence.
We will discuss five most effective digital marketing strategies that can help you boost brand awareness and increase sales.
Around 93% of online experiences begin with a search engine like Google, Yahoo!, or Bing. Plus, 53% of all trackable website traffic comes from organic search.
These numbers indicate that SEO (search engine optimization) is still important. SEO is the process of optimizing your website to rank higher on search engine results pages.
Here are some ways to improve your website’s SEO:
SEO delivers results but takes time (months, usually). On the other hand, paid ads generate outcomes from day one (when optimized appropriately).
Though paid ads can be expensive, they can help drive more sales and brand awareness when combined with SEO.
Follow these best practices when running paid ads to increase your return on ad spend (ROAS):
Content marketing helps you showcase your expertise, provides additional space to include keywords, and increases your chances of ranking on the top of result pages.
If you haven’t already started blogging, now is the right time to do it. And when you do, follow these best practices:
Social networks, especially Facebook and Instagram, allow you to sell products from within the platform. You can set up Facebook and Instagram Shopping to boost your social presence and increase sales.
In a survey by Facebook, 81% of respondents said that Instagram helps them research products and services, while 83% of them use it to discover new products.
Follow these social media best practices to increase sales:
The cost of an Email marketing campaign is much cheaper in comparison to other digital marketing plans and it’s one of the most effective ways to market your product. When done right, it can generate $38 for every $1 spent. You can collect emails when customers buy products from you and even via blogging.
Once you’ve built an email list:
Digital marketing helps reach tech-savvy customers and generate more sales. However, before you create a digital marketing strategy, you need to understand your ideal customers. Then, analyze your existing digital assets and optimize them to generate results.
Get in touch with our team of experts to discuss SEO, SEM and Paid Marketing solutions. Get a free SEO/PPC/Content Audit!
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