Know the Facts
Just under half of Google users access information via a mobile device (as high as 48%!).
Google and Bing give higher rankings to responsive websites.
Of the top 10,000 websites only 18.7% are responsive – this is your chance to get ahead!
So, what does “responsive” even mean and what does it have to do with mobile devices?
Know Your Terms
Responsive Design– What makes a website easy to read, well-scaled and functional no matter what device it is accessed from (mobile, tablet, desktop). And bonus- it’s affordable.
Viewport– The section of content a viewer is able to see on their screen (no matter what size screen that may be).
Responsive Design is essential in today’s e-commerce market. Here’s what to not forget when considering making your website responsive:
Know Your Consumer
- Consumers now view pages in both portrait and landscape orientations, it is important that they be able to view all necessary information on your website no matter the direction of their screen.
- Consumers will leave a website after 5 seconds of slow loading. Your website must be streamlined to reduce lag.
- It is essential to consider header size when investigating a responsive website. If the site scales properly, great! But if the header is still the main portion of their initial viewport- not so great.
- Reduce additional navigation steps and ensure that all necessary information to navigate your website with ease is visible from the start. Consumers do not want to have to search too hard for what they are looking for.
- Don’t forget to make navigation targets simple for mobile use. What does this mean? Consider the effects of navigating your website on a touch screen from a mouse-enabled screen.
Taking all of this into consideration here are some great tools to help you get started on your Responsive Design:
Know Your Tools
- BuiltWith.com – A simple search of a website here will reveal what the website was designed with. This instantly provides you with vital information in regards to how much you can change the current design of your website.
- Google’s Mobile-Friendly Test – Shows a user how their website appears on a mobile device. Take the test to see how your website measures up.
- Template Monster/Webflow – The place to go when your current website template isn’t responsive. If your template isn’t responsive now it will be much cheaper to buy a new one in the long run. Remember smaller screens are a part of every consumer’s daily life, missing out on a Responsive Design is missing out on half of Google’s traffic.
- Google Analytics – The tool that can tell you which platform viewers of your website are coming from (most likely, a good chunk of these will be mobile users). This is great for the curious soul who wants to see the numbers.
Responsive Design is essential to the survival of any website in today’s e-market. Our screens are getting smaller and more accessible every year. It’d be utter neglect to have our web design community not respond in kind.
Image Source: https://www.pexels.com/photo/apple-iphone-desk-office-425/