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Tag Archives: Google Analytics

Google Analytics 4 Migration Case Study – Common UA to GA4 Migration Challenges + Solutions

In this case study, we explore the intriguing journey of migrating a complex Google Analytics Universal Analytics tracking setup to the new Google Analytics 4 platform for a restaurant/hotel aggregator website. Our team faced significant challenges, devised unique approaches for each, and found effective solutions to ensure a seamless transition and accurate data collection/analysis. So, […]

How to Explain Your Clients About GA4 Reporting Migration

Google Analytics 4 (GA4) is the new version of Google’s web analytics platform that replaces Universal Analytics (UA). GA4 introduces a new way of measuring and reporting website and app data, with a focus on user-centric insights, cross-platform analysis, and privacy compliance. If you are a digital marketer or an agency that provides analytics services […]

How To Quickly Exclude Internal Visits & Spam Traffic In Google Analytics 4 (GA4)?

If you’re trying to figure out how Google Analytics 4 (GA4) works during its rapid rollout, you’re definitely not alone. One thing that can be confusing is how to remove internal and spam traffic. Filtering traffic in GA4 can be a bit complicated, and many users are struggling to accurately track legitimate visits due to […]

April 17, 2023

Does Future of Site Tracking Exist with Google Analytics 4 or its Alternatives?

Google Analytics 4 (GA4), the newest version of Google Analytics, takes analytics to a different level. Marketers can now leverage artificial intelligence (AI) and machine learning (ML) to track customer paths along several custom parameters across multiple channels. As per Google, using GA4, you can measure traffic and engagement across BOTH websites and apps. The […]

June 9, 2022

Google Analytics 4 FAQs: Top SEO Company Provides Answers to Frequently Asked Questions on GA4 Globally

1. What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of the free web analytics tool that you can use to measure traffic and user interactions on your website. GA4 is built on top of the same core code as Universal Analytics (UA), so they have many similarities. However, there are […]

January 9, 2019

How Can You Better Optimize Your Content For Dominating Voice Search and Grow Your Business?

Here are some content optimization tips that can help you raise your game and be prepared for voice search, the inevitable future of searching. I still remember the time when Voice Search came into being. People used to find it awkward to speak to a device. It was rather an interesting concept that excited new […]

June 27, 2018

6 tips to effectively revive and rise from your failing Digital Marketing Strategy in 2018

If you haven’t been able to leverage your Digital Marketing Plan in 2018, it’s time you evaluated it immediately. Hopefully your plan critical aspects like how much do you wish to spend on Digital Marketing, the channels that you wish to optimize and if you want to make an investment in new technology or not. […]

March 8, 2018

7 Winning Digital Marketing Trends that will Bolster the Sales Funnel and Boost Sales for Financial Service Providers

Why is it suddenly important to consider a wholistic digital marketing approach for the financial industry? Is SEO for financial industry not enough? It is no longer enough to just have SEO as customer expectations have changed. Survival and growth will belong to the one who will adopt the digital trends and evolve the fastest. […]

October 18, 2017

5 Underrated Gems of Successful SEO Audit That You Just Can’t Afford to Ignore Anymore

As one of the leading SEO companies, we consider that a comprehensive SEO Audit is a very crucial element of any SEO project. SEO Audit is in itself a standalone process and hence requires profound involvement of a person or a team of highly analytic minds. When we decided to create an extensive SEO audit […]

August 16, 2017

Dark Traffic, The Badass, Impact Your Online Growth & You Must Identify and Smack

  Any traffic is the good guy and dark traffic is the bad guy. Didn’t you know? Yes, your direct traffic comes camouflaged and some of it is dark traffic. Why is it important to uncover it? Coz it’s misleading you.   Raindrops the size of bullets thundered on the castle windows for days on […]

May 12, 2016

9 Common SEO Mistakes Holding Your Web Page Back and Stopping Your Business Growth

We all love to think our pages are fine-tuned and optimized for the all-knowing Google. That just comes as part of being an online creator. But why is it that so many hopeful pages produced by individuals and companies end up on the 2nd or 3rd page of search results instead of the first? They’re […]

December 23, 2015

Digital Marketing for Franchises Online Growth- The 3 BIG Questions

You’ve been told how awesome digital services like SEO, email marketing, content creation, PPC, and the others are. The thing is, everyone is trying to sell themselves. And at the end of the day, the information you currently have as a decision maker is the only way you know what seller is worthy. And that […]

November 9, 2015

Tips to Have a Responsive Website: Here’s how you can improve your SEO results with a responsive website design

Know the Facts Just under half of Google users access information via a mobile device (as high as 48%!). Google and Bing give higher rankings to responsive websites. Of the top 10,000 websites only 18.7% are responsive – this is your chance to get ahead! So, what does “responsive” even mean and what does it […]

October 28, 2015

5 ways to get better ROI from your search traffic and increase your sales growth

If you’ve ever stared at a Google Analytics report just to be left scratching your head wondering “Why is the vast majority of traffic I’m getting not converting?” you’re far from alone. Just take a step back and consider where that traffic is coming from. And I don’t mean step back and glance at Google […]

August 6, 2015

Old Growth Blog Posts 2015 – 2018: Nodi, Google Update, Google Analytics, Bing & Twitter Update

Saying Goodbye to NODI When Coca Cola created their Content 2020 strategy, Jonathan Mildenhall, VP Global Advertising Strategy said: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to […]

July 30, 2015

Will Automating SEO Activities Improve your Search Results and Boost Your Business Online Presence?

Even if you know little about SEO, you will definitely be aware of the fact that properly evaluating and improving upon a website requires significant amounts of time. Fortunately, new tools to accomplish what we strive for in SEO are being created at a faster rate than ever before. Aligned with the suggestions of SearchEngineLand’s […]

July 28, 2015

How Can Google Analytics Help Increase Your Website Traffic?

What’s so great about Google Analytics? First of all, it’s free! You read that right, you don’t have to pay a thing for this software. Many competitors to Google’s analytical software require some form of payment, like Adobe’s SiteCatalyst. Of course, Google does recommend paying to upgrade to the more refined version of Google Analytics […]

July 2, 2015

Do more with Analytics

You can do a lot of analysis with Google Analytics. Parameters like website visitors, source and conversion tracking can be measured with the help of analytics. If you were to perform a deeper dive of the dashboard, you can actually yield much more. For example, check the source for your most valuable customers and how […]

February 18, 2015

Google Webmaster Tools Data Stopped Updating Since Feb 7th, 2015

On Feb 12th, 2015, SEO strategists began voicing their concern regarding data update in Google Webmaster Tools. Over time, it has been observed that the data in Webmaster Tools is delayed by about two-days. But, this time, the Google Webmaster tool update showed its last update on 7th February. You are not alone in this! […]

December 24, 2014

7 Best Web Analytics Tools for Small Businesses

Running an online business is not an easy task as many of you might think! Understanding your visitor can be confusing as each brings his own set of data which has to be collected, measured, analyzed and finally reported. With this information, you can even tweak your promotions accordingly to improve the length of time […]