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Google Analytics 4 FAQs: Top SEO Company Provides Answers to 14 Frequently Asked Questions on GA4 Globally 1. What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of the free web analytics tool that you can use to measure traffic and user interactions on your website. GA4 is built on top […]
Here are some content optimization tips that can help you raise your game and be prepared for voice search, the inevitable future of searching. I still remember the time when Voice Search came into being. People used to find it awkward to speak to a device. It was rather an interesting concept that excited new […]
If you haven’t been able to leverage your Digital Marketing Plan in 2018, it’s time you evaluated it immediately. Hopefully your plan critical aspects like how much do you wish to spend on Digital Marketing, the channels that you wish to optimize and if you want to make an investment in new technology or not. […]
Why is it suddenly important to consider a wholistic digital marketing approach for the financial industry? Is SEO for financial industry not enough? It is no longer enough to just have SEO as customer expectations have changed. Survival and growth will belong to the one who will adopt the digital trends and evolve the fastest. […]
As one of the leading SEO companies, we consider that a comprehensive SEO Audit is a very crucial element of any SEO project. SEO Audit is in itself a standalone process and hence requires profound involvement of a person or a team of highly analytic minds. When we decided to create an extensive SEO audit […]
Any traffic is the good guy and dark traffic is the bad guy. Didn’t you know? Yes, your direct traffic comes camouflaged and some of it is dark traffic. Why is it important to uncover it? Coz it’s misleading you. Raindrops the size of bullets thundered on the castle windows for days on […]
We all love to think our pages are fine-tuned and optimized for the all-knowing Google. That just comes as part of being an online creator. But why is it that so many hopeful pages produced by individuals and companies end up on the 2nd or 3rd page of search results instead of the first? They’re […]
You’ve been told how awesome digital services like SEO, email marketing, content creation, PPC, and the others are. The thing is, everyone is trying to sell themselves. And at the end of the day, the information you currently have as a decision maker is the only way you know what seller is worthy. And that […]
Know the Facts Just under half of Google users access information via a mobile device (as high as 48%!). Google and Bing give higher rankings to responsive websites. Of the top 10,000 websites only 18.7% are responsive – this is your chance to get ahead! So, what does “responsive” even mean and what does it […]
If you’ve ever stared at a Google Analytics report just to be left scratching your head wondering “Why is the vast majority of traffic I’m getting not converting?” you’re far from alone. Just take a step back and consider where that traffic is coming from. And I don’t mean step back and glance at Google […]
Saying Goodbye to NODI When Coca Cola created their Content 2020 strategy, Jonathan Mildenhall, VP Global Advertising Strategy said: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to […]
Even if you know little about SEO, you will definitely be aware of the fact that properly evaluating and improving upon a website requires significant amounts of time. Fortunately, new tools to accomplish what we strive for in SEO are being created at a faster rate than ever before. Aligned with the suggestions of SearchEngineLand’s […]
What’s so great about Google Analytics? First of all, it’s free! You read that right, you don’t have to pay a thing for this software. Many competitors to Google’s analytical software require some form of payment, like Adobe’s SiteCatalyst. Of course, Google does recommend paying to upgrade to the more refined version of Google Analytics […]
You can do a lot of analysis with Google Analytics. Parameters like website visitors, source and conversion tracking can be measured with the help of analytics. If you were to perform a deeper dive of the dashboard, you can actually yield much more. For example, check the source for your most valuable customers and how […]
On Feb 12th, 2015, SEO strategists began voicing their concern regarding data update in Google Webmaster Tools. Over time, it has been observed that the data in Webmaster Tools is delayed by about two-days. But, this time, the Google Webmaster tool update showed its last update on 7th February. You are not alone in this! […]
Running an online business is not an easy task as many of you might think! Understanding your visitor can be confusing as each brings his own set of data which has to be collected, measured, analyzed and finally reported. With this information, you can even tweak your promotions accordingly to improve the length of time […]