Non-profit social media strategy addresses challenges at various levels. For example, it helps to propagate the cause of the nonprofit organization. Social media for NGOs is also useful to spread the word about their fundraising campaigns and new initiatives. Social media is perfect for nonprofit organizations since it’s an excellent medium to tell your story and garner the attention of supporters.
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The social media challenge today
Nonprofit organizations need to tap the power of popular social networks and keep pace with the changing algorithms. Even if you have a high number of followers for your page, it doesn’t mean anything unless you have a high engagement. If people don’t read your content and respond to your call to actions, the social media efforts are in vain.
10 social media nonprofit best practices to give you fantastic results
1. Create an integrated social media strategy
Your social messages should correlate with your digital marketing strategy and overall communication. Your website, email communication, blogs, event promotions and marketing efforts should resonate the same message, tone of the message and voice of content.
Your social media doesn’t stand isolated from your digital marketing efforts. It should be aligned with your strategic goals and your target audiences.
2. Think about your target audience
Nonprofits usually don’t think of their audiences as they feel it’s people in general. However, experts recommend that NGOs must identify their target audience based on demographic data. This means that should analyze the demographic background of the people who are already following you and those who you wish should follow you.
3. Work on a content strategy
One of the most critical aspects that NGOs must consider is storytelling. They must make it a part of their content marketing strategy. You can even reach out to your audiences to understand the kind of content that they will like to read or take an account of your popular posts. Depending on your cause, it will be interesting to spark a discussion or a dialogue amongst your followers.
You must include several formats such as images and videos to engage with the followers. There must be posts that point back to your website and there must be ways for you to find out the percentage of posts pointing back to your website.
4. Engage, engage and engage
Social media is a two-way conversation. Many organizations forget that it’s social in the first place. It is not a broadcasting channel alone. It is a representation of your brand voice where you can tag people, other organizations and add relevant hashtags to make your posts relevant. Your supporters must feel connected to the cause and the brand.
Whenever people are giving a feedback or submitting complaint, ensure that you respond.
5. Update your cover image regularly
Highlight the great work that you’re doing through your cover image. It is also an effective way to highlight your upcoming campaigns or a fundraising initiative that you’re planning. Ensure that the size of the image is designed as per the cover image requirements for each channel. NGOs should personalize and humanize the cover image to spark interest and emotions. Ensure that the image is professionally designed and not pixelated.
6. Allow tagging
If you allow followers to tag you, you encourage their engagement. In fact, you must encourage your community members to tag you when they share your posts. This will encourage new followers to like your posts and page.
7. Use paid social media
Paid social media ads can be helpful to promote your content and enhance conversions. It can also be instrumental to get new followers. You can use filters to reach out to your ideal fans and it allows you to find fans based on the demographics, interests and behaviors.
8. Do not buy followers
There are so many organizations that tend to buy followers just to grow the numbers drastically. Do not throw your money away doing that. Making fake account and increasing your number of followers will only discredit your brand. Just a high number of followers and no engagement reflects poor on your organization.
9. Organize online contests
Contents are effective to keep your current followers engaged. You must promote the social media contests on all channels, which include the website, email promotions, and not to forget the social media channels. It’s a good practice to engage with all the participants and send them a thank you note for participating in the contest. You can include invite to a charity event or an annual membership as the prize to winners.
10. Your followers must have a reason to follow you
You should understand the power and uniqueness of each social media channel like Facebook is effective for storytelling, Twitter is useful for news updates. You must customize content for each social media channel. Think about the incentive you are giving to the people to join the social network.
If you are seeking a social media expert who has helped other nonprofit organizations like yours, it’s time to call us.