Over the years, the entire world has started shifting to online shopping; it has changed the market in plenty of ways. How businesses market their...
SEO for healthcare has become imperative. Don’t believe us? Here are some statistics.
- There was a study that revealed that more than 80% patients search for their doctors/ dentists or hospital on Google
- It also added that online top search results can drive 3 times more patients to hospitals than the ones that are pushed down
- There are more than 40% patients who search for medical service from their mobile phones and schedule an appointment from their smartphones.
- If the patient were not familiar with the hospital, more than 52% viewed an online video
To get top rankings for a healthcare provider or a doctor, well, it doesn’t happen overnight. It takes SEO strategy, time, commitment from digital marketing experts and a well-planned content marketing strategy to get results from digital marketing efforts.
You have a website for your hospital or practice – great. But now starts the real work.
We give you 15 SEO hacks that can make our business visible on the Internet and drive patients to your website.
1. Use the most effective Keywords
Keywords research is critical for your medical practice. You need to know the top keywords that will fetch you the right patients for your practice. With the help of the right keywords, you get the traffic from the desired patients and not just any traffic (since that will not add to the bottom line of your business). For example, if you’re a pediatrician, your keywords should be relevant in the given area. Creating content for the relevant keywords can increase your chances of showing up in top search results.
2. Use optimized title tags and meta descriptions
The metadata is required at the time of website administration. It contains title, tags and description. Title tags are supremely important as these give the purpose of the website to search engines. You must include keywords within the 60 characters of title tags. Further information can be added in meta description and be limited to 160 characters.
3. Use of reliable inbound backlinks
One of the top most value additions of inbound links is the volume of organic traffic it can attract. The more authority your website has, the higher it will be ranked. The linking website should be relevant to your practice area and not just any link (for example link farming fails miserably). The backlinks should be websites that search engines trust. If you create great content, the number of inbound links will increase over a span of time and strengthen your website.
4. Write unique and fresh content
Your practice, website and services will stand out if you offer unique content. Doctors and health practitioners have an advantage where they can offer informational content to website visitors. Patients always have so many questions and if you’re able to establish an expertise and trust online, you have a major advantage. The website content can be kept afresh with patient testimonials, latest medical breakthroughs, blogs and educational information. Search engines favor websites that have fresh and updated content.
5. Create a FAQs page for patients
It’s a great opportunity to capture your most relevant keywords on the FAQs page. You can cover the commonly asked questions, include symptoms, include keywords and key phrases and case studies to establish your reputation with sufficiently answered questions.
6. Include a sitemap on your website
If you include a site map, your website stands a strong chance of ranking on search engines. It helps search engines to understand how your site is connected and structured. A sitemap helps your users to have better accessibility to your website.
7. Use Local SEO
Medical practitioners cannot do without local SEO. One of the key factors for any patient is the distance of the doctor/ hospital/ dentist from their residence. Local keyword has the medical search term and the location of the doctor. It is imperious for medical professionals to have the right Local SEO strategy to establish a strong local online presence.
8. Use health related infographics
Image Source: https://www.freepik.com/index.php?goto=74&idfoto=837484
Informative, compelling and attractive infographics can grab the attention of your online visitors within seconds. You can engage with a graphic designer to get help on infographics and don’t forget to optimize these images as well. You need to effectively promote the infographic on social media platforms to get hold of some more attention.
9. Use videos
Just like infographics, videos are more appealing and relatable. With some awesome new video making tools available, you don’t need a huge budget or a big production company to develop videos. The video content should be informative, effective and engaging. Do not forget to share your video on YouTube and Vimeo with a catch title and relevant meta tags.
10. Participate in medical discussion forums
Discussion forums are a great place for doctors to establish their forte and point visitors to their website. It’s not a good idea to span these discussion forums and comment even when you’re not required to. If you give genuine advice to people seeking expert medical opinion, chances are that your website traffic will receive a boost.
11. Get listed in medical directories
You need to research the most relevant medical directories (most of which are free) of doctors and medical practitioners. Submit a link of your website and when doing a directory submission, you must update the title and description each time.
12. Get a Google Business page
It is particularly helpful for medical professionals to get a Google My Business page. If you have a huge fan following for your Google Plus profile, the rankings for your local search results will be higher.
13. Get more social
It is obligatory to have a social presence and a strong network across social media channels. If something interesting is shared on social media, the chances of it becoming viral and popular are quite high. It will be engaging for readers to read about the doctors’ success stories on social media platforms.
14. Get your website mobile-friendly
Google gives preference to websites that are mobile-friendly. If your website is responsive, you are ready for a much larger set of audience than if you’re not. You not only need to get mobile-friendly but also have a mobile app to become accessible to maximum number of people.
15. Paid Ads
If you wish to generate more traffic from targeted keywords, a PPC campaign is just perfect for you. It will get you faster, better and more qualified traffic compared to organic search optimization.
Being in the medical profession is synonymous to being busy. It can be overwhelming for medical professionals to employ the SEO strategies listed above. With the help of a SEO expert like Digital Success team, your medical practice can achieve long-term sustainable and successful business growth and brand name.
We've optimized 5000+ websites and managed a combined Ads Budget of over 50M
Get in touch to know how we can help your business grow. Get a Free Website Audit in the process
"We are grateful for the guidance we received from Digital Success Agency with our SEO efforts. Not only did they help increase traffic to our site, they also made suggestions for improvements so that we could enhance our content. Team was always helpful and quick with any requests or questions we had. We were very happy with this partnership."
"Digital Success Agency team does great work and provides great customer service. Their prices are very reasonable as well. I like the fact that I have a person dedicated to my account that I can turn with all my questions/issues."
"Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team."
"It was a pleasure working with Digital Success Agency team. I wanted to make sure I thanked you for all your hard work, and such speedy communication and clear updates. Again it was great to have you as part of our team."
"We appreciate the help you all have provided with our website and SEO efforts. And though you and I had just started working together, I personally have been very impressed with your thoroughness and quick communication."
"The Digital Success Agency team is knowledgeable and hard working; just what we need from a strategic partner as we look to grow our business. I would recommend them for your SEO and PPC needs without hesitation. Four years ago we made that decision and it's paid off nicely!"
"Having Digital Success Agency as our SEO partner has allowed our agency to concentrate on what we do best. Developing full creative campaigns are what we excel at as a group. Incorporating Digital Success Agency SEO plans and developing web tools to support the creative that we develop provides support for all our client initiatives. As an agency I would recommend engaging Digital Success Agency in web projects of all levels."
"Having worked with Digital Success Agency since 2006, it has always been a great experience working with all the folks over there. They are extremely qualified, and have always demonstrated an incredible level of enthusiasm and professionalism when working with me. I'd recommend them to anyone looking to expand in-house capabilities, or is looking to bring on outside resources."
"You have been by far the best outside resources I've worked with for SEO and it's reflected in the clients you managed - all grew their traffic, keyword rankings, and leads under you. You've been a big help for me over the last few years and I really appreciate it. "
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