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Each new fiscal year requires universities and school to set up a refreshed marketing plan. SEO is a critical aspect of this plan, and in case it’s not, you must. You can’t afford to not have search engine ranking when most of the people are searching on desktops, some other devices or mobiles. If you’ve done SEO once, you think that’s enough. SEO isn’t one time. If you think optimizing your website, following best practices once and getting your website to generate leads happens only once, time for a reality check. You have algorithms that are constantly changing and getting smarter.
Let’s see. What do you expect your SEO strategy to do for your website?
- Your students can find you online
- You can make more conversions
There are several aspects to SEO other than just finding the right keywords. You need to address on-page content, meta tags, sitemaps, page speed, URLs, redirects and mobile-friendliness. You need to focus on these aspects and more. The priority on what you need to focus on might change as per the changing algorithms. You or your digital marketing partner may need to keep track of the latest development to see if you need to focus on something new other than what is already taken into account.
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SEO tactics for Schools and Universities must be revisited so that you can prioritize the things that will work as per the current SEO trend. You need to find a Search Engine Optimization expert to perform a Technical SEO Audit for you. List down the areas that are the current SEO gaps in your website and SEO strategy. Some of the gaps might require technical changes to your website. We think, given the current trends, you need to focus on the following areas for a perfect SEO plan for Schools and Universities.
1. Go Mobile-first
Google has implemented the mobile-first indexation, which indicates that universities and school just cannot ignore a mobile-friendly website. Good news if your university or school website is using a content management system. This can be mobile-friendly right away.
2. Review the way you integrate keywords in your website content
It happens often that universities or school have branded course names that may not match with the search keyword or phrase that students are searching. Students and people search in new ways each day so the keywords must be reviewed and revised periodically.
3. Ensure that you have a fast loading website
The loading speed of the website is one of the factors that is critical in rankings. You must optimize the content and images for a fast loading website on all devices. You can even use some online tools to optimize images (without sacrificing the quality of images). You can test your mobile page load speed with Google’s tool.
4. Optimize your links
Broken links are the worst for search engine rankings as they bring down your rankings. Inbound links are great for search engine, for example online press releases, creating content that will people want to share and sharing content with relevant websites can help you with improved search engine rankings.
5. Don’t ignore analytics
SEO addresses several aspects of your website. You need to know if your SEO efforts are yielding positive results. There are several aspects that you need to assess for example, if your organic rankings are boosted with new features on your website. You need to create goals in Google Analytics and track them constantly.
If you need to revisit your SEO strategy for schools and universities or need a new SEO plan for your school and university, you can speak to one of our SEO specialists.
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"We are grateful for the guidance we received from Digital Success Agency with our SEO efforts. Not only did they help increase traffic to our site, they also made suggestions for improvements so that we could enhance our content. Team was always helpful and quick with any requests or questions we had. We were very happy with this partnership."
"Digital Success Agency team does great work and provides great customer service. Their prices are very reasonable as well. I like the fact that I have a person dedicated to my account that I can turn with all my questions/issues."
"Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team."
"It was a pleasure working with Digital Success Agency team. I wanted to make sure I thanked you for all your hard work, and such speedy communication and clear updates. Again it was great to have you as part of our team."
"We appreciate the help you all have provided with our website and SEO efforts. And though you and I had just started working together, I personally have been very impressed with your thoroughness and quick communication."
"The Digital Success Agency team is knowledgeable and hard working; just what we need from a strategic partner as we look to grow our business. I would recommend them for your SEO and PPC needs without hesitation. Four years ago we made that decision and it's paid off nicely!"
"Having Digital Success Agency as our SEO partner has allowed our agency to concentrate on what we do best. Developing full creative campaigns are what we excel at as a group. Incorporating Digital Success Agency SEO plans and developing web tools to support the creative that we develop provides support for all our client initiatives. As an agency I would recommend engaging Digital Success Agency in web projects of all levels."
"Having worked with Digital Success Agency since 2006, it has always been a great experience working with all the folks over there. They are extremely qualified, and have always demonstrated an incredible level of enthusiasm and professionalism when working with me. I'd recommend them to anyone looking to expand in-house capabilities, or is looking to bring on outside resources."
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