Small business owners often overlook the importance of marketing their products or services right, this hinders their growth and affects their potential customer base.

If you are a marketing agency looking to offer your online marketing services to small business owners but are looking for the most efficient way to do so, you are at the right place.

You must be aware that optimizing your website to reach more and more prospects through top spots on Google search results has become necessary (and competitive at the same time), with more and more businesses competing for the SERP real-estate.

There are numerous factors that come into play when you try to rank in top spots on search engines like Google, and most small businesses do not have the resources to cover all the facets of online marketing like – website maintenance, citations, quality content creation, media, handling business profiles and keeping them up to date. And that is when marketing agencies like yours come into play.

In this post, we intend to discuss keyword selection part of a successful marketing campaign and help you by providing curated ideas for “small business” related keywords you can use for your own marketing agency website.

How to Select the best keywords for your small business marketing company?

Keyword selection for a small business marketing company with limited search presence would differ from an organization that has a huge online presence. We would like to avoid wasting time and energy on a keyword that has the limited potential of getting us prospects.

Start with Long Tail (more specific) Keywords

We recommend small business marketing agencies start by focusing on longer tail, lower volume/competition keywords and target high volume keywords as their authority in the niche grows.

High volume keywords are usually very competitive and would take a lot of time and resources to rank for.

Focus on a Keyword’s Intent

If you understand a keyword’s intent, you are almost certain to succeed when you market using those keywords.

By understanding what the small business owner intends to do/find when they search for a keyword/phrase, you can choose to tailor your content to their specific needs, providing them with the most accurate information (or service in your case), and bring in more interested audience to your website. This type of traffic is more likely to convert. Based on this knowledge, select the keywords that you think would best serve your company’s interest.

Without waiting any longer, let us dive right into the top 50 small business marketing keywords in the United States:

Keywords	Search Volume (US)	Competition (US)	Competition (Google Search Results)
small business marketing	5400	Low	1740000000
marketing strategies for small businesses	1600	Low	161000000
small business advertising	1600	Medium	1740000000
small business marketing companies	1300	Medium	1060000000
marketing plans for small businesses	1000	Low	151000000
social media marketing for small business	880	Low	774000000
digital marketing for small business	720	Low	821000000
email marketing for small businesses	720	Low	931000000
small business marketing agency	720	Low	373000000
digital marketing agency for small businesses	590	Low	436000000
marketing firms for small business	480	Low	183000000
online marketing for small business	480	Low	1330000000
small business marketing consultant	480	Low	171000000
small business marketing services	480	Low	1150000000
smb marketing	480	Low	14300000
content marketing for small businesses	390	Low	408000000
digital marketing services for small business	260	Medium	589000000
small business internet marketing	260	Low	611000000
small business video marketing	210	Low	738000000
local small business marketing	170	Low	671000000
small business advertising agency	170	Low	341000000
online marketing services for small businesses	140	Low	1890000000
small business marketing solutions	140	Medium	570000000
small business seo agency	140	Low	38400000
seo marketing for small business	110	Low	55400000
digital marketing company for small business	90	Low	553000000
online marketing companies for small business	90	Low	1240000000
small business internet marketing services	90	Low	1320000000
digital agency for small businesses	70	Low	710000000
email marketing services for small business	70	Low	773000000
internet marketing services for small businesses	70	Low	723000000
small business search engine marketing	70	Low	127000000
smb advertising	70	Medium	10600000
affordable small business marketing	50	Medium	114000000
marketing campaign for small business	50	Medium	168000000
small business mobile marketing	50	Low	700000000
digital marketing companies for small business	40	Low	1270000000
digital marketing consultant for small business	40	Low	112000000
digital marketing for small business owners	40	Low	395000000
digital marketing solutions for small businesses	40	Low	564000000
small business digital marketing consultant	40	Low	567000000
smb digital marketing	40	Medium	6760000
marketing for small business owners	30	Medium	530000000
marketing for small companies	30	Medium	1140000000
programmatic advertising for small business	30	Low	29900000
small business digital marketing services	30	Low	690000000
small business online marketing consultant	30	Low	1280000000
guerilla marketing for small business	20	Medium	19100000
internet marketing for small business owners	20	Low	411000000
content marketing agency for small business	10	Low	439000000

Don’t forget to bookmark this list of small business marketing keywords if you intend to use it later.

You may also subscribe to our blog to receive the latest actionable updates from the marketing industry. Feel free to contact us by filling out the contact form here for custom-free keyword research for your small business.