We live in a day and age where traditional marketing methods don’t work as effectively, even for localized businesses like construction companies. Convenience is driving all prospect customers online and thus smart businesses are going digital too.
For example, a person looking for construction/development services would put in something like this in a search engine – “construction companies near me”, this keyword has 183,000 eligible results on Google alone. And each one of these has a potential to surface for a related query. Now how do you make sure it’s your page/result that is served on top of this huge pile?
You start by selecting keywords for your construction business. If you can choose the right set of keywords, your website would help you generate organic traffic and in-turn, business results. Choosing the wrong set of keywords, however, may hinder your growth significantly – allowing your competition to outgrow you.
We have put together a list of transactional keywords for construction companies to help you select suitable keywords for your website.
| Keywords | Search Volume (US) | Competition (US) | Competition (Google Search Results) |
| construction companies | 110000 | Low | 5740000000 |
| new home construction | 40500 | Low | 12380000000 |
| custom home builders | 33100 | Low | 1290000000 |
| building a house | 27100 | Medium | 10480000000 |
| home remodeling | 27100 | Low | 126000000 |
| construction management | 22200 | Low | 1540000000 |
| excavating contractors | 22200 | Low | 5880000 |
| licensed contractors | 18100 | Low | 42900000 |
| construction contractors | 9900 | Medium | 8820000000 |
| construction engineering | 8100 | Low | 924000000 |
| licensed general contractor | 8100 | Medium | 27500000 |
| associated builders and contractors | 6600 | Low | 8780000 |
| construction contractor | 6600 | Medium | 292000000 |
| construction project management | 6600 | Medium | 1100000000 |
| house construction | 6600 | Low | 8900000000 |
| home construction companies | 5400 | Low | 1830000000 |
| building construction | 4400 | Low | 2920000000 |
| building contractors | 3600 | Low | 318000000 |
| industrial construction | 2900 | Low | 2550000000 |
| civil construction | 2400 | Low | 659000000 |
| commercial construction companies | 2400 | Low | 580000000 |
| commercial general contractors | 2400 | Low | 127000000 |
| construction consultants | 2400 | Low | 141000000 |
| construction services | 2400 | Low | 1850000000 |
| home building companies | 2400 | Low | 2080000000 |
| roof construction | 2400 | Medium | 361000000 |
| home remodeling companies | 1900 | Low | 22700000 |
| landscape construction | 1900 | Low | 508000000 |
| modular construction | 1900 | Low | 123000000 |
| building company | 1600 | Low | 4490000000 |
| house building companies | 1600 | Low | 1610000000 |
| modular office building | 1600 | High | 87000000 |
| construction business | 1300 | Low | 7680000000 |
| local construction companies | 1300 | Low | 561000000 |
| rammed earth construction | 1300 | Low | 3270000 |
| general construction company | 880 | Low | 1180000000 |
| general contracting company | 880 | Low | 148000000 |
| residential construction companies | 720 | Low | 224000000 |
| building design and construction | 590 | Low | 1190000000 |
| commercial building contractors | 590 | Low | 148000000 |
| design and build contractors | 590 | Medium | 118000000 |
| general contractor services | 590 | Medium | 302000000 |
| building and construction | 480 | Low | 1860000000 |
| construction firm | 480 | Low | 505000000 |
| construction management services | 480 | Low | 1210000000 |
| construction engineering and management | 390 | Low | 617000000 |
| general contracting services | 260 | Low | 171000000 |
| local building contractors | 210 | Medium | 145000000 |
| residential building construction | 170 | Low | 465000000 |
| small construction companies | 170 | Medium | 680000000 |
On-page SEO or On-site SEO is the practice of optimizing the webpages on a site to improve search engine rankings and direct valuable organic traffic to your website. It includes, but not limited to, optimization of various on-page elements like – Page URLs, Heading tags, Title tags, Descriptions, Anchor text, Images, Website architecture and Page load speeds.
Any activity you perform to boost your search rankings – outside of your own website can be considered off-page optimization. This includes backlinks, E-A-T, local SEO, social media mentions, and advertisements.
Contact us to get a free SEO/PPC audit and discuss how you can outrank your competition within first 3 months.
If you wish to attract customers in your area, you need to put efforts into optimizing your construction business for local searches. Local searches look like these:
Why is Local SEO vital for your physical business? Here are a few benefits:
Publishing fresh and relevant content that addresses real-world problems your audience might face goes a long way. It establishes you as a trusted source of information on topics around the construction niche. If this strategy is executed properly, people would start to trust your business as a result.
SEO is not something you can set and forget. It requires ongoing maintenance, audits, and content creation to ensure you keep ranking in the top spots.
If you lack the staff to keep up with day-to-day optimization activities, you may consider hiring an effective SEO agency for your construction company.
But make sure you hire the right one by looking for these green flags –
Social media can give you an edge
Post regularly on social media. It not only helps to showcase that your team is constantly working, but also attracts potential customers.
If you found this post insightful, consider subscribing to our newsletter to get similar posts delivered to your inbox. Get a complete SEO/PPC audit for free when you contact-us, or book a free, 15 min consultation with our SEO experts to know how we can take your business one step ahead of the competition.
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