subscribers. Stay updated with latest digital marketing news.
We live in a day and age where traditional marketing methods don’t work as effectively, even for localized businesses like construction companies. Convenience is driving all prospect customers online and thus smart businesses are going digital too.
For example, a person looking for construction/development services would put in something like this in a search engine – “construction companies near me”, this keyword has 183,000 eligible results on Google alone. And each one of these has a potential to surface for a related query. Now how do you make sure it’s your page/result that is served on top of this huge pile?
You start by selecting keywords for your construction business. If you can choose the right set of keywords, your website would help you generate organic traffic and in-turn, business results. Choosing the wrong set of keywords, however, may hinder your growth significantly – allowing your competition to outgrow you.
Basic SEO Touchpoints for a Construction/Development Business
On-page SEO or On-site SEO is the practice of optimizing the webpages on a site to improve search engine rankings and direct valuable organic traffic to your website. It includes, but not limited to, optimization of various on-page elements like – Page URLs, Heading tags, Title tags, Descriptions, Anchor text, Images, Website architecture and Page load speeds.
Any activity you perform to boost your search rankings – outside of your own website can be considered off-page optimization. This includes backlinks, E-A-T, local SEO, social media mentions, and advertisements.
Outrank your Competition on Google in 90 Days!
Contact us to get a free SEO/PPC audit and discuss how you can outrank your competition within first 3 months.
First-time consumers often perform a local search to confirm the existence or location of a business.
What to do?
Create and optimize Google My Business Profile and other online directories for your construction company.
Get as many reviews as possible – encourage satisfied customers to leave an online review for your construction business.
Produce content around local news or events and post them on various channels.
Make sure your website is mobile-friendly – most of the local searches would happen here.
Include local keywords in your target list.
Content – the most important part of an effective SEO strategy
Publishing fresh and relevant content that addresses real-world problems your audience might face goes a long way. It establishes you as a trusted source of information on topics around the construction niche. If this strategy is executed properly, people would start to trust your business as a result.
Website Maintenance and ongoing Optimization:
SEO is not something you can set and forget. It requires ongoing maintenance, audits, and content creation to ensure you keep ranking in the top spots.
They talk about technical SEO, Content optimization and off-page SEO
Where to Utilize the Top SEO Keywords for Construction Business?
Website elements – Heading tags, meta-tags, alt-tags and more.
GMB – local keywords would be best suited here.
Local Directory Listings – maintain NAP consistency and ensure to use target keywords in descriptions.
Keyword optimized Blog Section where you publish fresh content regularly – this is where you can go beyond your target list and try to bring in more and more organic traffic by creating content around informative topics and real-world problems your consumers face.
Using media [photos, videos, infographics] that is optimized with target keywords.
Social media can give you an edge
Post regularly on social media. It not only helps to showcase that your team is constantly working, but also attracts potential customers.
If you found this post insightful, consider subscribing to our newsletter to get similar posts delivered to your inbox. Get a complete SEO/PPC audit for free when you contact-us, or book a free, 15 min consultation with our SEO experts to know how we can take your business one step ahead of the competition.