Search
What New YMYL Guidelines could mean to the Future of SEO?
Google updates its search guidelines often to improve quality and make the search experience more rewarding. With an aim to keep SERP superior and trustworthy,...
Get a Free website SEO/PPC Audit report
Click HereBeing easy to find in local searches is more important than ever, which we will explore in seven different hard-hitting statistics.
As found by Google, 50% of all local searches done on mobile devices lead users to physical stores each day. On the other hand, 34% of computer users are doing the same. What we can interpret from this is that ranking high in local search listings directly impacts your physical store visitor count.
The best part about this is that Google also found that 18% of these searches lead to actual purchases on that same day. And mobile is only positioned to grow.
In the same Google study, it was found that people looking for your company have a set of preferences on how they like to see ads based on where they are. Making yourself visible on local search is one thing, but advertising from Google is another.
When advertising through Google, its proven that 67% of all mobile users want the ad to include information that is customized to their location, AKA, local-targeting.
If you do this, 61% of users utilize the phone number if it is listed and 68% of them utilize the ad buttons that allow them to call you directly or quickly get directions to your store.
Essentially, this means that if you make yourself available on these mediums, there’s more than likely a percentage of people that will always use these services.
In this customer survey, we can really see the value that local review sites have, as 88% of people trust an online review as much as hearing that recommendation from a friend or acquaintance.
Encouraging people to give you reviews on review sites like Yelp can really guide people searching these sites to you, and build your business overall. If you’re not sure how you’re doing in this area, simply search for your company and see what people are saying, or not saying.
If you’re looking at these stats and know you could be doing more, we’ve created a beginner’s bullet list to check off to kick start your local SEO strategy.
These statistics are indeed quite hard-hitting. If you haven’t made yourself fully available on local searches, hopefully you’ve realized that it’s not merely a modern option to take, it’s really more of a necessity to continue running a profitable business.
Contact us to get a free SEO/PPC audit and discuss how you can outrank your competition within the first 3 months.
Google updates its search guidelines often to improve quality and make the search experience more rewarding. With an aim to keep SERP superior and trustworthy,...
SaaS companies are the ones that offer software for other businesses or directly to the customers as a service. These are the set of tools...
Marketing had never been a one-dimensional templated approach. Every socio-economic group, gender class, age tier, generation, etc., with its subtle differences yet hard similarities, needs...
Local SEO is quickly becoming essential to any successful business’s online strategy. Gone are the days when companies could rely on a national or global...
Introduction According to recent statistics, over 5.03 billion people use the internet worldwide, and more than 4.7 billion are constantly active on social media. This...
The phrase “Discovered – Currently Not Indexed” describes content discovered by a search engine but has not yet been crawled, indexed, and added to the...