According to a report by eMarketer, mobile advertising will dominate the advertising space in the next 5 years. In fact they have predicted the spending on mobile advertising to double by 2020 in comparison to 2014. The steep growth is indeed attributed to more than 7 billion mobile subscribers worldwide. By 2020, most of the mobile users will be using web enabled devices. And these mobile subscribers will be engaged users, more than ever before.
Some trends also show that consumers are spending lesser time with print media and television, and are rapidly moving towards mobiles. While advertisers are gradually increasing their spending on mobile advertising, the amount will increase alarmingly in the coming years.
Today’s consumer wants to be consistently connected and wants a seamless flow of information. They are using more of their mobiles in comparison to desktops. Users are spending more time on their tablets and smartphones and this trend is only growing. The consumers want to see more engaging and visually rich content but also it should be not intrusive to their use. The key is really to provide useful, relevant and captivating mobile ads to the consumers.
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