Over the years, the entire world has started shifting to online shopping; it has changed the market in plenty of ways. How businesses market their...
SEO for SaaS-based Companies in 2021
If you have a company that operates in the software as a service (SaaS) industry, your business thrives on digital marketing to acquire new customers. To maintain strong competition, you need constant efforts online to keep your current customers. That will prevent your competitors from snatching them away.
Plus, acquiring leads increases the customer base, which is vital for any SaaS company, including yours. Most of your business success depends on getting potential customers and reemphasizing your unique services to them.
However, SEO for SaaS companies is unique compared to other businesses, as you may know. Surprisingly, the sales cycle is fast, with an average of 40 days priced under $5,000 for SaaS products. That means you don’t have enough time to nurture your potential customers.
The biggest problem in SaaS marketing is arguably SaaS lead generation. And that’s why SEO for SaaS companies is still one of the highly effective ways to get more customers.
This guide will help you know how to generate more customers using SEO.
Let’s dive right in!
How to Properly Do SEO for SaaS in 2021
To have a successful SEO for SaaS, you have to understand the SEO ranking signals. That way, you can adjust your Search Engine Optimization (SEO) strategies accordingly. Google’s search algorithm has continuously evolved over the years, including the ranking factors.
However, you have to understand that the primary intention of Google (including other search engines) is to offer better results for their audience. And as you might have guessed, your potential customers are part of their audience.
Ultimately, SEO’s main objective is to optimize your SaaS website for a human audience, not search engine bots.
That said, here are five crucial ranking factors you should consider.
1. Technical Factors
SEO has three technical factors that are highly important:
- Secured and reliable website (and that includes the utilization of HTTPS)
- Mobile responsiveness
- Fast website load speed
These are right down basic but highly relevant. If Google realizes that your website is not secured, it won’t rank your website. If your site is slow, it will increase your bounce rate, negatively affecting your business.
2. Content Optimization
High-quality content is significant in SEO for SaaS. If you want to increase your customer base, you have to develop highly relevant, valuable content for your audience, not Google bots. And you have to do so regularly.
However, merely publishing high-quality content will not get you there. That’s because there are more than four million blog posts published every day! So if you want to stand out, you have to include other strategies. (we’ll get to that shortly).
Even though you should develop content for your audience, you should also optimize your content for Google’s algorithm. Remember, not keyword stuffing (you can get penalized), but keyword optimization.
If you use your keywords naturally and implement semantically-related keywords, you’ll be fine. Also, you can consider your user’s search intent. Different keywords have different intents. Check out the infographic below.
Source: Karcher Group
- Navigational Intent: the user is searching for a particular website usually linked to brand keywords
- Informational Intent: the user wants an answer to a specific question
- Investigational Intent: the user is comparing numerous products or looking for a product
- Transactional Intent: the user wants to purchase a specific product.
You have to create content for each search intent. The main objective is to develop better information for your audience. This is what we recommend: make your content relevant and valuable and let your keywords flow naturally.
3. User Experience
You can’t tackle SEO without the user experience, especially not with the introduction of Google’s RankBrain. The RankBrain is an algorithm that can determine whether a search result is essential to a user. For example, when a top-ranking page has little click-through rate (CTR), Google will deem it unimportant. And that will get the page demoted.
When optimizing SEO for your SaaS site, you have to focus on three primary user experience metrics:
- Click-through rate: how many people clicked on your link when it showed in search results
- Bounce rate: refers to the number of people who visited your site and left after a few seconds. When that happens, Google will perceive the website as irrelevant.
- Dwell time: It shows how long people stay on your website after visiting it. This usually links to the quality and relevancy of your content.
4. Link Profile
Yes. Backlinks are as important as it was many years ago. However, certain things have changed. When a website links to your SaaS site, Google perceives your website as highly relevant.
However, many years ago, it was more quantity: the more links you had, the better. Nowadays, it’s more quality. Google checks the websites linking to your site, whether relevant and related to your keywords and niche.
5. Social Signals
Google has stated that social shares are not considered inbound links, so they’re not directly a ranking signal. However, as more people share your website, you get a higher chance of acquiring these links.
Top-ranking pages on Googly usually have thousands of social shares. So getting social shares can have a positive impact on your ranking.
Where Does My SaaS Business Go from Here?
SEO for SaaS companies is highly essential for branding and visibility on search engines. With a SaaS specialist agency such as Digital Success Agency, you can boost your website traffic and increase your customer base.
Whether your SaaS company is related to E-discovery, Medical Diagnosis /EEG, or HR analytics, we can help you grow your customer base through effective SEO strategies.
On average, you can expect to see effective results after 4-12 months. This may seem like a long time before the results kick in. However, the benefits are for years to come. As you wait for your landing pages to rise, you can take the time to promote your efforts on all digital marketing channels, such as social media.
With the help of SEO SaaS agencies, you can effectively carry out these tasks and help your business succeed.
Capture 5X Traffic & 10X Rankings*, within 90 Days from DS© Proven Power SEO Strategy!
Contact us to get a free SEO/PPC audit and discuss how you can outrank your competition within the first 3 months.
We've optimized 5000+ websites and managed a combined Ads Budget of over 50M
Get in touch to know how we can help your business grow. Get a Free Website Audit in the process
"We are grateful for the guidance we received from Digital Success Agency with our SEO efforts. Not only did they help increase traffic to our site, they also made suggestions for improvements so that we could enhance our content. Team was always helpful and quick with any requests or questions we had. We were very happy with this partnership."
"Digital Success Agency team does great work and provides great customer service. Their prices are very reasonable as well. I like the fact that I have a person dedicated to my account that I can turn with all my questions/issues."
"Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team."
"It was a pleasure working with Digital Success Agency team. I wanted to make sure I thanked you for all your hard work, and such speedy communication and clear updates. Again it was great to have you as part of our team."
"We appreciate the help you all have provided with our website and SEO efforts. And though you and I had just started working together, I personally have been very impressed with your thoroughness and quick communication."
"The Digital Success Agency team is knowledgeable and hard working; just what we need from a strategic partner as we look to grow our business. I would recommend them for your SEO and PPC needs without hesitation. Four years ago we made that decision and it's paid off nicely!"
"Having Digital Success Agency as our SEO partner has allowed our agency to concentrate on what we do best. Developing full creative campaigns are what we excel at as a group. Incorporating Digital Success Agency SEO plans and developing web tools to support the creative that we develop provides support for all our client initiatives. As an agency I would recommend engaging Digital Success Agency in web projects of all levels."
"Having worked with Digital Success Agency since 2006, it has always been a great experience working with all the folks over there. They are extremely qualified, and have always demonstrated an incredible level of enthusiasm and professionalism when working with me. I'd recommend them to anyone looking to expand in-house capabilities, or is looking to bring on outside resources."
"You have been by far the best outside resources I've worked with for SEO and it's reflected in the clients you managed - all grew their traffic, keyword rankings, and leads under you. You've been a big help for me over the last few years and I really appreciate it. "
Google has been quite active in August – announcing one of their biggest updates in over a decade – The ‘Helpful Content Update’, along with...
We live in a day and age where traditional marketing methods don’t work as effectively, even for localized businesses like construction companies. Convenience is driving...
SEO stands for search engine optimization. It is a strategy that helps you rank your website or the content higher on search engines. If you...
Are You Aware of these 10 (un)Popular SEO and Digital Marketing Scams & Steps to Safeguard Yourself?
Let’s go by the statistics first! Almost 70% of businesses are offered search engine optimization services, if not more, once every week. Yes, that’s how...