We’re heading towards the end of the year and it’s time to start making plans that can drive your online sales and business growth. It’s time you evaluated the upcoming trends for the year to come. You want to be ahead of the trend rather than get surprises that pushes you out of competition. Keep an eye on the upcoming SEO trends of 2019 to stay ahead of the curve.
I covered the top Digital Marketing trends in 2019 a few weeks back and, here I am, giving you the SEO trends in the next year.
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Here is a list of top 7 SEO trends that can help you get impressive search results in the next year.
1. Mobile First
After the mobile first index, it became important for enterprises to consider getting top positions on mobile search results. The ranking of mobile version of the websites is decisive for the desktop search results to get better. In one of our previous blogs, the secret behind getting top mobile search rankings were revealed. So, next year just go and conquer the mobile search rankings.
2. Voice Search
Voice search is big. Digital assistants are getting more intelligent and voice queries are being made more contextual. There is an increase in the number of people who are searching using digital assistants. Voice SEO optimization is a must for the future. Embrace voice search optimization to gain long-term results.
Blockchain might feel to be distantly related to SEO but it does have an impact since it will have an impact on Google’s authority. Blockchain will lessen click fraud as it can see through people based on their web presence and behavior.
4. Amazon Search
Amazon has assumed the position of a search engine and is competing with Google and Bing. Amazon displays reviews, comparison and similar products. With keyword and item description content optimization to improve the rankings. Amazon search gives a higher ranking to products that sever consumer intent better.
5. Augmented reality and VR
Since UX is the focus, Augmented Reality and Virtual Reality is gaining popularity. Brands are using these technologies in their smartphones and mobile apps to provide amazing Augmented Reality and Virtual Reality user experiences.
6. Focus on Great UX
SEO targets search engines and UX targets website visitors. Once your SEO get visitors to your website, but then the UX that includes headings, easy navigation, site structure, site speed, mobile experience and call to action are critical for those visitors to convert.
7. Content Optimization
High-quality content is still the best strategy for improved SEO results. In one of our blogs published on Medium, the 10 content marketing tactics that you must adopt in 2019 were published. It covered the top content marketing tactics that can help you succeed next year. These tactics are Internet of Things (IoT), Live Video, Virtual Reality, content distribution strategy, social media strategy, lead magnet in content, use guest blogging and use of content curation tools.
SEO has been critical for your business and it will continue to be so in 2019. Besides the tactics that I have stated above, you can work (or your SEO firm must) work on improving your keyword analysis, keep up with the algorithm changes, focus on user intent and reputation management. If you want your SEO strategy to work or work better, you can speak to one of our SEO specialists who can up your game.