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Tag Archives: conversion tracking

Paid Media, PPC
October 22, 2026

Google Ads Conversion Tracking Problems: How to Diagnose Missing, Duplicate and Misleading Conversions

Introduction: Before You Optimize Your Ads, Make Sure You Are Measuring the Right Things A Google Ads campaign can report zero conversions while the sales team continues receiving enquiries. Another campaign can show dozens of conversions even though the CRM contains far fewer genuine leads. GA4 may report a different number from Google Ads, and […]

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Digital Marketing
March 10, 2022

Top Conversion Rate Optimization [CRO] Strategies & Best Practices to Watch For in 2022

Top Conversion Rate Optimization [CRO] Strategies & Best Practices to Watch For in 2022 Conversions happen only because of the perfect amalgamation of hard work and smart work. It begins with the design and development of the website. One must do it carefully to support the SEO and digital marketing strategies planned for business growth. […]

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Social
July 18, 2018

Social Media ROI – Social Media Metrics that your marketer is hiding from you but are vital for flourishing your business

Social Media seems like fun but not all that fun when your manager tells you to show the numbers. Numbers matter but not all numbers matter. We’re talking about social media metrics that matter. Social Media is a brilliant marketing tactic to get an insight on customer demographics, emotional reactions in real time and much […]

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Digital Marketing
July 2, 2015

Do more with Analytics

You can do a lot of analysis with Google Analytics. Parameters like website visitors, source and conversion tracking can be measured with the help of analytics. If you were to perform a deeper dive of the dashboard, you can actually yield much more. For example, check the source for your most valuable customers and how […]

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