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Tag Archives: paid advertising

September 25, 2023

Microsoft Ads (Formerly Bings Ads) Vs. Google Ads: Which Ad Platform is Right for You?

In the dynamic world of digital marketing, pay-per-click (PPC) advertising remains a powerful tool for businesses to reach their target audience effectively. Microsoft Ads (formerly Bing Ads) and Google Ads are two of the most prominent players in the PPC arena. Both platforms offer the opportunity to create and display ads on search engine results […]

July 28, 2022

Rising Cost of Advertising Online – What options are left for SMBs in Hyper Inflated and Hyper Competitive Ad Spaces?

Social media has become an effective marketplace to advertise your products and services. Over the years, it has emerged as the domain where every business can find its target audience. Everyone uses digital platforms in some way or the other, making them the best place for advertisements. Brands run their online ads on these platforms […]

January 17, 2022

What Key Challenges Small to Midsize PPC Agencies Can Expect in the Year 2022 & Beyond

What Key Challenges Small to Midsize PPC Agencies Can Expect in the Year 2022 & Beyond Pay-per-click (PPC) advertising provides a double return on investment (ROI) for every dollar spent. PPC experts try to predict what trends will dominate the digital marketing landscape and what challenges may bring businesses to their knees to improve returns […]

April 29, 2021

5 Latest Google Ads Features And How to Make it Work For You

5 Latest Google Ads Features And How to Make it Work For You Google never stops releasing new updates and features to enhance the search experience through its algorithms and upgrades. For your SEO or PPC agency, keeping up with the constant changes can be challenging. But managing the learning curve can become the factor […]

November 19, 2020

Why Invest in Paid Search to Thrive Your Business Sales During the Crisis

Why Invest in Paid Search to Thrive Your Business Sales During the Crisis Social distancing guidelines and shelter at home orders by state and local governments to slow the spread of the COVID-19 and minimize the risk of viral transmission means that millions of Americans are spending more time at home. This has led to […]

June 20, 2018

10 top issues that are destroying your PPC campaign (and how to fix them for your online business growth)

You’ve been investing in PPC ads but it’s no longer yielding any results. The reason? You or your PPC marketer aren’t keeping up with the current trend. The solution? Awareness, time and effort to readjust your optimization strategy can help you get better results. In our last blog on PPC, How to Tell if Your […]

February 22, 2017

What is Geofencing & How It Can Grow Your Business

Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. The GPS service on every phone […]