In the age of personalization, every digital marketing company wants to acquire a white label tool. They don’t want the tool’s branding to stand out...
The #1 Successful SEO Strategy Where Competition Is Virtually Nonexistent
What if I told you that there’s an easier way to climb to the top of Google? Where all you needed to do was follow a simple strategy that would allow you to get traffic sooner (as opposed to later). And to make things even better? The competition would be virtually nonexistent. If it sounds too good to be true, then be sure to continue reading as I dive deeper into the process.
The #1 SEO Strategy
Before I begin I want to let you know that this is a strategy that works perfectly for affiliate marketing. While yes, you can do it for local businesses, lead generation, etc, I just personally love combining this strategy with affiliate marketing. So what is the strategy I am talking about? Going after long-tail keywords (and I really mean long-tail). Here is an example of a site I’ve built which is mostly around long-tail keywords:
And just for reference, the tallest bar there is over 2,000 visitors a month. Not too shabby when you create quite a few of these types of websites. Anyway, let’s first get into the benefits of why this SEO strategy works so well.
Going after long-tail keywords isn’t exactly the newest strategy around, but it sure is a powerful one! So here is what usually happens when someone wants to start doing some (affiliate marketing) SEO work.
- Create a new website.
- Go after the BIG keywords (widget review, bonus, coupon, etc).
- Get discouraged and quit after not seeing results quickly (or even ever).
If you feel like that scenario isn’t a pretty one… it’s because you’re right. There can be a TON of competition when you go for keywords like “product review”. Heck, I go for them too. However, the majority of my traffic comes from longer-tail keywords. Here’s why.
Virtually No Competition
You’re probably familiar with keywords I talked about above such as:
- Product review.
- Product bonuses.
- Or even a Product coupon/discount.
However. Have you ever tried to rank for keywords such as:
- Does product have a $997 plan?
- Does product allow you to create affiliates?
- Does product have a template for a membership site?
Note: “Product” above is for an online tool. The majority of SEO’s don’t go for terms like that. Why? Because they are too busy focusing on the big and juicy keywords. Next up.
Extremely Easy To Rank
Since there is little to no competition, these terms are also extremely easy to rank. This also means that you’re not going to have to wait very long to get to page 1 of Google. Heck. Many times it doesn’t take very long to even get to spot 1 of Google. And last but not least.
Unknown To Most
The common question with long-tail keywords is that:
If they are so powerful then why doesn’t more SEO expert go after them?
Here are some of the reasons I’ve seemed to notice from talking to others:
- They don’t think they are worth the time.
- They are busy focusing on the big and juicy keywords.
- Or they most likely don’t know where to find these keywords.
Yes. You will need some type of tool to help you find these keywords. You can start with free versions of tools like KeywordTool.io, and then you can always expand onto paid versions to help you find more keywords. Examples of other tools include:
Alright, here’s one more great benefit.
The Traffic Is Super Targeted
It’s hard to find traffic that is more targeted than when it comes to long-tail keywords. Let me ask you a question. Which one of the keywords do you think would be more targeted?
- Running shoes.
- Red running shoes for men size 15.
It’s a pretty easy answer, and aside from having more information in the long-tail keyword? There’s a very good chance that the person searching the long-tail keyword is further into the buying process. So YES! Long-tail keywords tend to be very profitable (if you go after the right ones, of course). So as of right now, we’ve talked about:
- A few big benefits of long-tail keywords.
- As well as where you can go to find keywords like this.
But what do you do once you’ve got a few keywords you’d like to go after? Let’s talk about that next step.
Double Checking The Competition
There’s plenty of tools where you can check the competition and the traffic. Some tools are right on the money, and some can be way off. Here’s a great way to check yourself. Let’s say the keyword that you’re going to be using is:
- What’s the benefit of using X over Y?
Note: I left the two product names blank for this example. One thing you can do to test for the competition of this keyword is to enter it into Google in quotes. So it would look like this:
- “What’s the benefit of using X over Y?”
When I put the actual keyword into Google? It showed up with 8 results where all 8 sites were garbage (for the lack of better words) and can be very easily outranked. Here is another rule of thumb you can use if you need more information from Google
- When searching the keyword in Google.
- Good = under 1 million.
- Great = under 200,000.
Note: These will most likely always be under 200,000.
- Under 10k = good.
- Under 5k = great.
- Under 1k = as easy as it gets.
So for the example above? You would search for: allintitle:What’s the benefit of using X over Y When I added the product names in Google I got 2 results 😛 And one more way to check the competition.
- Under 10k = good.
- Under 5k = great.
- Under 1k = as easy as it gets.
So for the previous example above? You would search for: allinurl:What’s the benefit of using X over Y I added the product names in and searched in Google, and once again got 2 results. So now that we have multiple ways to prove that the competition is pretty much irrelevant, what’s next?
Now. I’m not going to go into depth when it comes to writing content. Here are the reasons why:
- There are a million ways to write content…
- And most importantly you don’t need a lot of content to rank high.
From what I’ve seen when it comes to ranking for long-tail keywords? A piece that is 500-800 words will do the trick (and sometimes even less). Just make sure that your content:
- Answers or provides a solution to what the person is looking for…
- And that you also sprinkle the keyword in there a few times (just don’t over-optimize).
The best part about writing for long-tail keywords is that they are very easy to create. Heck. You can even hire others to write them for you (which I have done many times). Sometimes it takes a while to find the type of writer that you’re looking for, but once you find a good one then you can really start cranking out a ton of posts. Either way. Let’s wrap things up now.
I hope that this post showed you the power of going after longer-tail keywords.
- They are easy to rank for.
- There is much less competition.
- And they can be extremely targeted buyer keywords.
So while you’ll probably go for some of the big and juicy keywords, don’t forget to give some of the long-tail keywords some love, too. It just might be the strategy that allows you to break through your plateau, get more traffic, and make more money. Thank you for reading.
James Canzanella is the creator of imnights.com a website dedicated to helping online businesses build and grow by utilizing both affiliate marketing and software.
We've optimized 5000+ websites and managed a combined Ads Budget of over 50M
Get in touch to know how we can help your business grow. Get a Free Website Audit in the process
"We are grateful for the guidance we received from Digital Success Agency with our SEO efforts. Not only did they help increase traffic to our site, they also made suggestions for improvements so that we could enhance our content. Team was always helpful and quick with any requests or questions we had. We were very happy with this partnership."
"Digital Success Agency team does great work and provides great customer service. Their prices are very reasonable as well. I like the fact that I have a person dedicated to my account that I can turn with all my questions/issues."
"Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team."
"It was a pleasure working with Digital Success Agency team. I wanted to make sure I thanked you for all your hard work, and such speedy communication and clear updates. Again it was great to have you as part of our team."
"We appreciate the help you all have provided with our website and SEO efforts. And though you and I had just started working together, I personally have been very impressed with your thoroughness and quick communication."
"The Digital Success Agency team is knowledgeable and hard working; just what we need from a strategic partner as we look to grow our business. I would recommend them for your SEO and PPC needs without hesitation. Four years ago we made that decision and it's paid off nicely!"
"Having Digital Success Agency as our SEO partner has allowed our agency to concentrate on what we do best. Developing full creative campaigns are what we excel at as a group. Incorporating Digital Success Agency SEO plans and developing web tools to support the creative that we develop provides support for all our client initiatives. As an agency I would recommend engaging Digital Success Agency in web projects of all levels."
"Having worked with Digital Success Agency since 2006, it has always been a great experience working with all the folks over there. They are extremely qualified, and have always demonstrated an incredible level of enthusiasm and professionalism when working with me. I'd recommend them to anyone looking to expand in-house capabilities, or is looking to bring on outside resources."
"You have been by far the best outside resources I've worked with for SEO and it's reflected in the clients you managed - all grew their traffic, keyword rankings, and leads under you. You've been a big help for me over the last few years and I really appreciate it. "
Over the years, the entire world has started shifting to online shopping; it has changed the market in plenty of ways. How businesses market their...
Google has been quite active in August – announcing one of their biggest updates in over a decade – The ‘Helpful Content Update’, along with...
We live in a day and age where traditional marketing methods don’t work as effectively, even for localized businesses like construction companies. Convenience is driving...
SEO stands for search engine optimization. It is a strategy that helps you rank your website or the content higher on search engines. If you...