7 Reasons Why Digital Marketing is Essential for Healthcare Professionals
The world is changing fast, and it’s not slowing down for anyone. Some of these changes affect everything in the world, from the way we do things to the way we think. As a result of these changes, communication has taken a different dimension. One such change in the world is the digital wave that has taken over how we do things.
Eventually, businesses have had to adjust the realities of the digital age, as it is the new way to grow. The old ways of reaching our through prints and physical contact have become obsolete.
Doctors and healthcare professionals, in general, have to come into this digital age reality and realize they are operating in an environment that is changing fast. The healthcare consumer (which is practically everyone) has become empowered through information, and this access to information has influenced the way they make health-related decisions.
In the view of the healthcare professionals, this digital change, and the change in behavior of consumers opens up a great channel for communicating with the patients. However, you have to know how to make optimal use of this digital marketing to the advantage of your practice.
Several healthcare professionals believe they do not need digital marketing, and we are here to let you know they are wrong. The kind of exposure the internet gives the healthcare professional is a huge one, and cannot be gotten on any other platform.
Therefore, adopting a tech-approach for the marketing of health-related businesses offers a lot of significant benefits that are unique to the health industry. Several privileges come with the digital approach to marketing by a healthcare professional. However, we will focus on seven critical reasons why digital marketing is important in this field.
It increases the chances of patient retention
In this current age of digital knowledge, everyone pays for convenience and ease of access. As a result, you, as a healthcare professional, must key into this and give your patients these things. By making use of digital marketing tools like building a website, or creating a portal for your registered patients, you have created ease of access to information.
Also, engaging your patients through social media and providing them with healthcare tips can improve the chance of a patient patronizing and stay with you. According to research from PwC, social media affects the choice of patients when choosing a doctor or a medical facility to use.
It aids direct communication with patients
According to Biz Report, 70 percent of phone calls made to businesses by consumers is due to digital marketing strategies such as CTC (click-to-call). Also, reports show that over 40 percent search engine users claim that if they will likely patronize a business with a functioning CTC.
The easy access to direct communication is a key factor in patients making their health facility choice. Most patients want to have a direct conversation with their doctor, as it gives them a reassuring feeling that their case is closely monitored.
According to Search Engine Watch, CTC has a high conversion rate of 25 percent on google, and save cost with about 51 percent when compared to traditional display remarketing.
It helps to reduce cost per patient acquisition (CPA)
A lot of health care professionals are struggling to reduce the cost per patient acquisition. The money spent to reach out to one patient when calculated often runs into hundreds of dollars, which can be cut by at least 50 percent if digital methods are put into use.
According to a survey, the commonly used media channels for advertisement by healthcare businesses are the print press and television. They account for about 68 percent and 38 percent respectively. When the cost per patient acquisition on these platforms where calculated, it was over 300 dollar each.
On the other hand, while digital marketing strategies reduce these costs by half, they also increase return on investment (ROI). The ability to reach out to more people and improve communication channels will not only improve business awareness but also ease access to business, which will have a positive effect on the business.
It helps to target patients with specific conditions
A major difference and advantage of using digital marketing strategies over print and traditional broadcast are that they help you specify your targets. Healthcare Digital marketing agency helps you to be specific with your target through the ability to streamline them through certain features. The features could be age, gender, demography, or specific behaviors and information.
The ability of digital marketing to target consumers through the use of certain keywords increases the chance to reach the patients you want. Also, this ability to target certain conditions can be done in real-time, and this is a cost-saving move that can’t be gotten via traditional advertising methods.
The access to data helps your decision-making process
Traditional marketing methods cannot accurately track data. It is hard to track which channel brought in the highest conversion ratio. One of the luxuries afforded by the digital marketing method is the ability to track data accurately.
Data is a major factor in making decisions in any business. If you do not have data for your business, you cannot make the best decisions. Digital methods help healthcare professionals to make the best, data-driven marketing decisions. Data helps in making adequate marketing budget and target specific markets that need health care practices.
The privilege of having access to data helps you invest in low-cost methods that give optimal results, and it helps to track the most effective marketing channels.
It helps to improve patient experience
Digital marketing makes it easier to connect your healthcare brand with patients that need them. It eases their access to you and saves them from a lot of stress. All these are part of the patient experience, and every patient wants the best experience.
The ability of digital marketing processes to improve the patient experience is a key factor in using it. It not only gets your customers but also helps improve the remark you get from them. The positive reviews, due to a seemingly smooth experience, will have a positive effect on your work.
Digital marketing tools help you to track your patients and send out checkup reminder and also reach out to them on important days of their lives. Furthermore, the ease of dropping feedbacks on the services enjoyed by the patient is not only good for them but also your medical center.
It helps you outperform competitors
As mentioned earlier, a lot of medical practitioners are yet to jump on the digital wave. Through the use of digital marketing strategies, you can reach out to patients faster than them and win them over to use your medical center. The ability to also give out information and educate potential patients is one way also to win them over.
Information is valuable; the ability to reach out to patients and introduce them directly to your work is vital. By making use of these digital marketing methods, you can get a head start on competitors in your industry.
Now that you have reasons to use digital marketing as a healthcare professional, there are tips you need to know before setting off. Digital marketing is not complicated, and there are steps you can take by yourself. Here are some steps you can take to give your work the needed boost through digital marketing.
Create an online presence
The first thing a business needs in the digital space is the online presence. The first step towards this is building a website, as it is a core requirement for marketing. You must have a place where you can drive the traffic of the entire buzz you want to create online. On your website, your profile must strengthen your credibility, as this is the first towards ensuring your prospective patients trust you.
Get a website developer to create a professional website for your work, post informative blog articles, and make sure your social media accounts are linked to the website.
Make use of digital content marketing power and SEO
Information is valuable, and content is king. After creating your website, provide useful contents for your prospective patients, as this will increase their belief in your work. The content on your website also helps you rank higher on google as prospective patients search for related content, and your website pops up on search engines. You can also outsource content writing to other healthcare professionals if you don’t have the time.
Also, good SEO practices help to drive traffic towards your website. Your marketing experts can help you with this.
Have social media presence
Social media presence is important. Having accounts on social media platforms like Twitter, and Facebook helps to connect you to prospective patients. If you have an effective online media strategy, it can help you attract more patients and earn you more referrals.
You can employ a content-based approach by dishing out valuable medical information on your social media accounts. You can also put up engaging posts that help drive traffic to your business and create more conversions. Targeted paid ads are also another way to increase your visibility on social media.