Digital Marketing
Guerrilla Marketing vs Traditional Marketing: What’s More Effective Today?
In a world where consumers scroll, skip, and swipe faster than ever, marketing strategies are evolving — and not always in the direction you’d expect....
Until some 10 years back, the influencer marketing landscape was limited only to a few dedicated and professional bloggers and celebrities. Now, influencers are on the rise. They are even saturating markets and some are even engaged in fraudulent activities. That’s a leap, isn’t it?
Defining your target audience
You mustn’t rush into the system without forethought or planning. It is more significant if you envisage paying influencers and endorsers for their services. The relevance will always be there if you’re following a more regular and organic route. Since influencer marketing can be time-consuming, you need to incorporate in the most cost-effective manner.
The Influencer campaigns
The most common and trusted ones are affiliate marketing and discount codes. You can easily track ROI and compensate influences for concerned affiliate marketing with unique rebate codes and custom URLs.
Finding the right people
After setting your objective, you need to find the right and appropriate social influencers to assist you achieve your target. When choosing your influencer, you must check the topics or subject they cover. Check what they usually speak about on their digital platforms. If it’s relevant to your target audience, you can seal the deal with the influencer.
Nailing your campaign
A viable and flourishing influencer campaign is not something you hurriedly make and hope to attain the desired effect with. In addition to the engagement rates, audience, social media presence, and location of influencers, you also need to focus on the demographics and conversion rate.
However, these are not the only things that make a difference. The influencer marketing strategy you implement on ground matters the most. For example, if you want to enhance conversions or sales, social proof is the key. If you’re planning to improve your engagement rate and social media reach, then contests or giveaways make more sense.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.
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