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Tag Archives: marketing strategy

March 10, 2021

What Is Intentional Marketing? Definition and Examples

What Is Intentional Marketing? Intentional Marketing is a strategic approach where every marketing campaign and tactic is driven by a clearly defined purpose and aligned with a customer’s specific intent. It prioritizes delivering highly relevant content at the exact moment a user is seeking a solution, moving away from broad-spectrum, “spray-and-pray” advertising. Source: Crello You must […]

February 20, 2020

Exploring Best Influencer Marketing Strategies to Boost Your Brand

Exploring Best Influencer Marketing Strategies to Boost Your Brand Until some 10 years back, the influencer marketing landscape was limited only to a few dedicated and professional bloggers and celebrities. Now, influencers are on the rise. They are even saturating markets and some are even engaged in fraudulent activities. That’s a leap, isn’t it? Fundamentally, […]

August 8, 2018

Top 10 Digital Marketing Myths Busted that Claims Business Growth

I wouldn’t be off the mark to say that business strategy and digital marketing are intertwined. While digital marketing is an integral part of the overall marketing strategy, it must be considered as the major part of the strategy. Every business, irrespective of their size, is trying to achieve a precision that is related to […]

November 15, 2017

Who is killing your brand within your organization?

Sorry about the dramatic heading but I honestly feel that people who play havoc with the corporate logo or template are seriously killing the brand and seriously damaging the reputation. Every time someone tries to do that, your brand identity is at stake. As a marketing professional, it is nightmarish for me to make mockery […]

October 18, 2017

5 Underrated Gems of Successful SEO Audit That You Just Can’t Afford to Ignore Anymore

As one of the leading SEO companies, we consider that a comprehensive SEO Audit is a very crucial element of any SEO project. SEO Audit is in itself a standalone process and hence requires profound involvement of a person or a team of highly analytic minds. When we decided to create an extensive SEO audit […]

January 31, 2017

What is Programmatic Advertising and Why is it Growing so Quickly?

If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent $22.10 billion in 2016 on this marketing channel alone. Here’s why. What is programmatic advertising? Programmatic advertising is the online ad bidding […]