High quality lead generation
Did I just mention the most painful area for your business? Even the best of SEO agencies or digital marketing efforts haven’t been able to generate quality leads to enhance your pipeline or your sales. Perhaps the reason is this – you’re not doing SEO right. If you’re using a SEO agency in Dallas, go ahead and ask them the following set of questions to understand if they’re doing the kind of SEO that will generate traffic and quality leads for your website and business.
The objective of digital marketing efforts is to generate leads. Without leads, there is no point of investing in search engine efforts or making digital marketing investment. Your business will collapse and operating cease to exist – so that’s how important leads are, and I think I don’t need to give you a brief on how important it is to invest in any initiative to generate leads, enhance sales and grow the business.
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- Do they understand your user intent?
The answer to this one required an SEO service company to be aware of all the Google updates. With the Hummingbird update, Google has transformed their search engine into a semantic one. It tries to understand the user intent rather than the keyword or key phrases that the user is searching for. Optimize your content on the web pages to address the user intent rather than stuffing keywords. Most of the users are on your website either to understand about a service/product, perform an activity, buy or visit. One intent might turn into another depending on how well you’re able to address their requirement.
You must optimize your most important pages with the user intent for all kinds.
- Have they optimized for mobile users?
Early in 2018, Google started to roll out its mobile-first indexing and lot of websites (read heavy websites) suffered as a result. The users are fast moving away from desktop search to mobile search. Research shows that most of the users who search on mobile devices do so with the intent to purchase.
Use of tools like Google Accelerated Mobile Pages (AMP) can help the pages load faster on mobile devices (one of the topmost criteria to get top mobile rankings).
- Are they using long-tail keywords?
Trends show that more than 70% of web searches use long-tail keywords. Targeting long-tail keywords is critical as semantic search is becoming more pervasive and popular. Amazon successfully targets long-tail keywords and can generate more than 60% of their sales with that. Ready to buy users, while searching for the product/service that they are interested to purchase, use long-tail keywords.
- How well are they writing meta description?
The content of the meta description has a critical role in enhancing the click-through rate or CTR (which apparently is a major ranking signal for search engines. The CTR can be hugely improved with a well written meta description. If you write a meta description that is rich in context and keywords, you’re likely to have an impressive CTR.
- Is search engine optimization of the landing pages performed?
The landing page might seem like just another digital marketing initiative, but you need to optimize it for better organic search results. Trends show that optimizing the landing page is more advantageous as they cater to a more specific segment of users. They are ready to make the buy.
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