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Tag Archives: Programmatic Advertising

October 31, 2018

Top 5 Digital Marketing Trends in 2019 that are doable, actionable and practical

I read a few blogs related to Digital Marketing Trends in 2019, and I could feel my head spin around. Some of the trends are real but some of them are just fluff. If I, as a Digital Marketer, can feel so overwhelmed with these Digital Marketing trends, I can’t start to imagine how business […]

April 15, 2017

How to Make Geofencing Work for Your Business

Did you know 71% of all online time is spent over a mobile device in the US? Geofencing targets those on their mobile phone with your ads in a specific area – such as your business location or your competitor’s business location. People today walk, sit, and drive with their phones in their hands, and […]

March 8, 2017

How to Get Success On Your Competitors with Online Advertising

For business owners, being able to conquest your competitors is like finding the Holy Grail. It’s a method that has endless value and should be a ‘must-have’ in your strategy if you’re considering online advertising. Here’s why. Modern online marketing tactics aren’t stuck in the 90’s anymore – They’ve Evolved! There are actually tools out […]

February 22, 2017

What is Geofencing & How It Can Grow Your Business

Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. The GPS service on every phone […]

January 31, 2017

What is Programmatic Advertising and Why is it Growing so Quickly?

If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent $22.10 billion in 2016 on this marketing channel alone. Here’s why. What is programmatic advertising? Programmatic advertising is the online ad bidding […]

January 19, 2017

How Does Franchise Recruitment and Lead Generation Work?

About 12,000 new franchises are opened a year in the United States. The majority of these new locations have opened because of the strategies corporate brands are using to recruit new franchisees and attract leads. They’re getting really, really good at it. However, a massive skills gap exists in the lead generation market. This is […]

January 12, 2017

Why Programmatic Advertising is Must in Your Business Strategy

Programmatic advertising isn’t new, but in 2016 its popularity skyrocketed. US programmatic display ad spend reached $22.10 billion and programmatic video ad spend has reached $5.51 billion, representing 56.0% of total digital video ad spend. What is it? It’s a method of reaching people online at the right moment. Programmatic can reach a highly targeted […]