Digital Marketing
7 Powerful Medical Device Marketing Strategies
The medical device industry is highly competitive, with companies constantly vying for attention from healthcare providers, hospitals, and patients. To stand out, you need a...
As far as search engines are concerned, Google has long been the king. Even today, over 90% of searches are done on Google.
A lot of this is due to the company’s focus on search and algorithms. But the rise of new technologies, such as ChatGPT, has left many wondering if Google’s dominance will come to an end. Will this monopoly end in the post-ChatGPT world?
As part of this article, we will explore the latest features Google has implemented/plans on releasing (in 2023) and how they may help the company gain an edge over its competitors.
In the past few years, Google has made tremendous strides in digital technology, from machine learning algorithms to natural language processing, and is also considered the most advanced search engine in the world. But in the wake of ChatGPT, the landscape of search is rapidly changing. To stay ahead of the competition, Google has announced several new features that will shape the search engine market over the next few years.
The Multi-Search feature is one of the latest additions to Google’s search capabilities. This feature allows users to view search results from different categories on a single page, providing an efficient way to get the information they need quickly.
Let’s take a look at how you can use multi-search to help with your visual needs, including style and home decor questions.
1. To get started, simply open up the Google app on Android or iOS, tap the Lens camera icon, and either search for one of your screenshots or snap a photo you spot – like the stylish furniture at the local cafe!
2. Then, swipe up and tap the “+ Add to your search” button to add text, and let’s say “beige” here….
And voila! You get results of furniture similar to your local cafe’s, but in the color that you wanted. You just searched with a picture and text at the same time!
Key takeaway(s)
Google Maps has always been a reliable tool for navigation, and it continues to get better with each passing year. In 2023, Google Maps is doing some significant updates, enhancing the user experience and giving businesses more tools to engage with their customers.
“The future of Google Maps – an immersive, intuitive map that reimagines how you explore and navigate, while helping you make more sustainable choices.” – Chris Phillips, VP & General Manager, Geo
Immersive View is currently rolling out in select cities and will be available in more locations in the coming months [Source: Google’s Blog].
Google’s BARD AI (Bidirectional Encoder Representations from Transformers) is a new chatbot system that has been developed to improve user interaction with Google’s search engine. BARD is a conversational AI that uses natural language processing to interpret user queries and provide helpful responses.
Unlike previous Google chatbots that could only answer pre-set questions, BARD can handle complex queries that require multiple steps to complete. This makes BARD a highly useful tool for businesses that want to engage their customers in a personalized and interactive way.
“Bard can be an outlet for creativity, and a launchpad for curiosity, helping you to explain new discoveries from NASA’s James Webb Space Telescope to a 9-year-old or learn more about the best strikers in football right now, and then get drills to build your skills.” [Source: Sundar Pichai’s post Introducing Bard]
While competition from ChatGPT and Bing remains, Google’s new features give it a significant advantage over its rivals. For example, Multisearch allows users to quickly compare and contrast search results from multiple sources, making it easier to find the information they need. Meanwhile, Google Maps’ new features enable businesses to showcase their services in more detail, helping them stand out to potential customers.
Overall, when compared to ChatGPT and Bing, Google’s new features provide users with a more comprehensive and personalized search experience, making it easier for businesses to promote their services by offering more tangible benefits for businesses and users alike. While ChatGPT may excel at generating natural-sounding responses to queries, it lacks the specific features that Google provides, such as Maps and Multisearch. Similarly, while Bing has made strides in recent years by trying to improve its search engine capabilities, including its visual search feature, it still lags behind Google in terms of market share and overall feature set.
Contact us to get a free SEO/PPC audit and discuss how you can outrank your competition within the first 3 months.
Conclusion
With the introduction of its latest features, Google has demonstrated its dedication to providing users with the most comprehensive and relevant search results.
Google’s continuous development and release of new features demonstrate its commitment to staying ahead in the search engine market. The company’s new features provide businesses with opportunities to improve their online presence and increase their visibility to potential customers. As a result, businesses should take advantage of these features to maximize their digital marketing efforts.
At Digital Success, we offer a range of digital marketing services to help businesses improve their online presence and increase their ROI. Contact us today to learn more about our services and how we can help your business grow.
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