7 Post Covid-19 Digital Marketing Trends That Will Drive the Future
Digital marketing has become one of the best forms of marketing because people spend a significant amount of their time online. Generation Z, for instance, believes in new trends in social media and this makes it easy to market goods and services online. The world also has been transformed into a global village since many business activities are conducted online without the need to travel from one location to the other.
Many online marketing companies can help businesses across all industries to reach their target audience online and establish a strong online presence that will guarantee more sales, more revenue, and more profit.
Since the world was hit by the coronavirus pandemic, movements from one country to another have been reduced to prevent the spread of the disease. Lockdowns directives were also issued by governments in different countries to curb the spread of the deadly virus. In this case, marketing could be so hard without online marketing. With a reputable digital marketing agency, you can rest assured that you will have access to the most effective digital marketing techniques that will not only help your business survive but also thrive through the pandemic, and even after.
There are many digital marketing techniques, and the effectiveness of each method depends on how you lay your strategies and your plan. As a business owner, you should ensure that your marketing strategy is in line with current online marketing trends. In the year 2020, COVID-19 has directly affected the marketing resulting in new digital marketing trends that businesses have employed to thrive. Here are digital marketing trends that will drive business growth in the future.
1. Email Marketing
Email marketing is one of the best components of digital marketing with the best ROI. Businesses across almost mall industries continue to use email marketing to present their brands to their customers and potential customers alike. It is also one of the best digital marketing techniques that will drive the future.
Email Marketing provides a direct connection between brands and their potential customers and customers alike. With the best email marketing strategy, you can keep your business in front of your customers’ minds and even remind your potential customers about your products and services. Email Marketing has the best ROI (return on investment) compared to other forms of digital marketing. Those who buy goods and services advertised through the email spend 138% more than those who do not receive the advert offers.
Since Email is a form of communication, consumers have a tendency of checking their emails on daily basis making email marketing more effective because it reaches a good number of potential customers.
2. Influencer Marketing
Influencer marketing has become one of the best forms of digital marketing in today’s digital world. This type of marketing involves using an influencer with a substantial number of followers on various social media platforms. The influencer can recommend your products or service to their followers. Influencers are trusted by their followers, and thus people are highly likely to follow their recommendations. This helps in creating awareness about your products and overall brand and also it helps to build trust. Research shows that 93% of advertising agencies used influencer marketing to create awareness of goods and services.
Influencer marketing has a higher ROI compared to other forms of online marketing like Search Engine Optimization (SEO) and Pay Per Click (PPC). One limitation of using this advertising strategy is that the cost is high compared to their online marketing methods. This has made investors shift to micro-influencer in Snapchat, Facebook, and Twitter who have relatively few followers. One advantage of using micro-influencers is that their followers are more engage and they comprise a particular group of people of a certain demographic. This makes it to reach to a particular group of people effectively and with the least resource available at disposal.
3. Use of Chatbot
Chatbot marketing is a method of creating awareness of goods and services by using an application installed on a computer. In modern days, the chatbot uses videos, text, etc. to communicate between the client and the brand. Many websites are now using chatbots, and more and more brands are jumping into the bandwagon.
Chatbots can be integrated into a company`s website to allow communication between the company and its clients. One advantage of using Al Chatbots is that there is virtual assistance that responds to clients anytime any day making it effective and convenient.
4. Pay per click (PPC)
Pay per Click or simply PPC is another digital marketing trend where brands pay money every time their ad is clicked. The higher the traffic on the page the higher the number of clicks and this translates into high earnings. In pay per click advertisement, search engine advertising is the most commonly used method. Keywords play a key crucial or role in PPC because a company’s website discoverable every time a person performs a search related to your business.
You can use Google Ads to run pay per click campaigns because they help in optimizing the number of clicks on a website. This has significantly increased the money earned per click by people visiting the website. Smart bidding is employed to manage the campaigns, and this has led to substantial improvement in pay per click marketing mode of advertisement.
5. Video marketing
Many people like watching videos than reading words or listening to audio. This makes video marketing effective in conveying information about your products. This form of online marketing can be used on YouTube, Facebook, Twitter, and Instagram because they are video supporting channels. Engaging videos that are catchy are more appealing to the audience making it easy to convey the message about a brand.
People are satisfied after watching a video about a product making video marketing a productive mode of online marketing for brands across various industries. More than 4 billion videos are watched in a single day in the world making it more effective to advertise by use of videos. People also tend to share videos in social medial after watching it. This in turn increases the chances of getting a potential customer. Statistics show that more than 700 videos are shared on Twitter every single minute. This exposes the videos to many people using different social media platforms.
6. Use of Artificial Intelligence (AI)
Artificial Intelligence has been gaining popularity over the last few years and brands are now employing it to develop a smart campaign and also in coming up with automated bidding. A good example is the use of chatbots to engage the customer without direct communication between the buyer and the seller. Artificial Intelligence is definitely going to drive the future of business and many other aspects of our lives.
7. Voice Search
Voice search is increasingly gaining popularity among businesses across nearly all industries. Voice search is one of the best digital marketing trends that are being utilized by businesses to strongly position themselves in their industries. Voice Search makes it easy to search for products online whereby you do your search by voice, instead of typing. Digital marketing scholar by the name Aaron Sinclair speculated that searches in the search engine optimization will be tailored to voice searches.
There are so many digital marketing trends that businesses have found useful and are employing to survive through the pandemic, and even thrive after the pandemic. Businesses should endeavor to partner with a reputable and innovative digital marketing company that can develop an appropriate digital marketing strategy tailored to the business objectives. Partnering with a good digital marketing agency could be the best decision you will ever make for your business.