Digital Marketing, Search

August 4, 2022

Google’s Core Update May 2022: Why This One Has Rattled Global Results and What We Know So Far

Google’s Core Update May 2022: Why This One Has Rattled Global Results and What We Know So Far Google Search’s Public Liaison Danny Sullivan announced the implementation of a broad core update to the search engine algorithm last May 25, 2022. So, what does this update mean? Although Google has constantly been changing their algorithm, […]

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Digital Marketing

March 10, 2022

Top Conversion Rate Optimization [CRO] Strategies & Best Practices to Watch For in 2022

Top Conversion Rate Optimization [CRO] Strategies & Best Practices to Watch For in 2022 Conversions happen only because of the perfect amalgamation of hard work and smart work. It begins with the design and development of the website. One must do it carefully to support the SEO and digital marketing strategies planned for business growth. […]

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Search, Web

December 9, 2021

What is E-A-T & Why It’s Important For SEO

What is E-A-T & Why It’s Important For SEO The SEO community started making a buzz about EAT back in the third quarter of 2018, August to be precise. Since then, countless SEO articles have mentioned it. And you might have heard from your SEO company and other sources that E-A-T is a vital ranking […]

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Content Marketing, Search

August 23, 2021

Good SEO Content vs. Bad SEO Content Top 5 Pointers

Good SEO Content vs. Bad SEO Content Top 5 Pointers There is a vast difference between good and bad SEO. Knowing the difference and effectively applying it will have a significant impact on whether search engines favor your website or not. Having a few SEO techniques under your belt isn’t enough. If you do not […]

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Search, Web

August 9, 2021

The Ultimate Guide to Successfully Migrate a Website Without Hurting SEO Traffic

The Ultimate Guide to Successfully Migrate a Website Without Hurting SEO Traffic In a society dominated by digitalization, websites have gained unquestionable importance. Nowadays, every entity must have a digital presence in order to stand out in an increasingly competitive and voracious market. Websites are perhaps the point where all digital strategies converge, hence part […]

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Search

June 23, 2021

How to Tell If You Are Being Charged Right for the SEO Service by Your Agency?

How to Tell If You Are Being Charged Right for the SEO Service by Your Agency? Businesses, both large and small, need a strong online presence. Whether you use the services of an SEO agency or not, the internet presents massive marketing opportunities. Digital marketing can exponentially multiply business growth and open up distant markets […]

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Digital Marketing, Search, Web

May 12, 2021

A Comprehensive Guide on Google Penalties and How to Recover

A Comprehensive Guide on Google Penalties and How to Recover Have you ever been in a situation where your website isn’t getting the traffic it deserves despite the myriads of marketing and advertising efforts employed by your digital marketing agency?   As nightmarish as this scenario may seem, your website may be experiencing from the […]

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Search

March 25, 2021

Most Popular SEO Trends & Predictions by Top Influencers

It is a known fact that websites on the first page of Google receive a significant share of search traffic clicks from web users. This is evident in a recent Moz study which revealed that the first page of Google captures more than 70% of organic search traffic clicks. Achieving this feat requires none other […]

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Search

March 18, 2021

2021 Google Search Console Guide for Dummies

2021 Google Search Console Guide for Dummies If the aim is a thriving online business, you should measure your performance with particular metrics. For instance, if you launch an ad campaign, your concentration will be on the Return of Investment (ROI) and the performance. If it is a branding campaign, checking the results on revenue […]

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Covid-19, Search

September 21, 2020

6 Key SEO Trends and Growth Statistics Every Marketer Should Follow During Post COVID 19

6 Key SEO Trends and Growth Statistics Every Marketer Should Follow During Post COVID 19 Things are gradually coming back to normal, well the new normal. For digital marketers, there is a new future and attention shift for digital marketers to remain relevant on the web. Do you know how many web searches are conducted […]

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Covid-19, Digital Marketing

August 13, 2020

How to Generate Leads & Thrive Your Sales During COVID-19 Pandemic

How to Generate Leads & Thrive Your Sales During COVID-19 Pandemic The COVID-19 pandemic has shaken the world, leaving both public health and economies deeply affected by it. It is during these uncertain times that businesses are struggling to generate more leads and meet targets, mostly due to measures restricting non-essential travel and in-person activities. […]

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Digital Marketing

August 6, 2020

The Ultimate Guide to Using Digital Marketing for Building Your Audience

The Ultimate Guide to Using Digital Marketing for Building Your Audience Philip Kotler, the father of modern marketing once said, successful sellers are concerned with the client first and the products later. This single sentence can truly explain the importance of having customers/clients for you to build your brand, sell your product, gain success, and […]

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Digital Marketing

July 6, 2020

5 Reasons Why Digital Marketing is Essential to Grow Your Startup Business

5 Reasons Why Digital Marketing is Essential to Grow Your Startup Business! With the world going online, a digital marketing strategy is a key you need to drive your business to success. Digitalization opens up a plethora of opportunities for you to raise your ROI, build your audience, and more. Additionally, for startup success, traditional […]

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Covid-19, Digital Marketing

April 27, 2020

Top Reasons Why Digital Marketing Will Thrive in the Looming Recession Due to COVID Pandemic

Top Reasons Why Digital Marketing Will Thrive in the Looming Recession Due to COVID Pandemic The coronavirus (COVID-19) outbreak has triggered not just a global health crisis but also a financial crisis. In a bid to control and contain the disease’s rapid spread, several countries have announced sweeping containment measures. These measures which are meant […]

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Digital Marketing

April 22, 2020

Why You Should Invest In Digital Marketing to Grow During a Recession (When Your Competitors Aren’t!)

Why You Should Invest In Digital Marketing to Grow During a Recession (When Your Competitors Aren’t!) Introduction A lot of disruptive events happening in the global scene have raised fears about a looming economic crisis. Alarming predictions about a global economic recession has prompted businesses to brace for impact. And as a result, a lot […]

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Covid-19, Digital Marketing

April 17, 2020

How To Expand Your Business During Social Distancing

How To Expand Your Business During Social Distancing  The Coronavirus pandemic just came out of nowhere. When it was talked about an epidemic in China in December and January, no one thought about it in other places in the world. However, fast forward to March 11, it was officially declared as a worldwide pandemic. New […]

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Covid-19, Search, Web

April 9, 2020

COVID-19 and Its Implications On Your SEO Strategy

COVID-19 and Its Implications On Your SEO Strategy Introduction The coronavirus (COVID-19) outbreak is rapidly redefining business models and changing consumer behaviour. As the disease continued to spread, countries announced several measures to contain the virus, by closing schools, shops, public spaces and point of entries. These containment measures are causing dramatic changes across several […]

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