I wouldn’t be off the mark to say that business strategy and digital marketing are intertwined. While digital marketing is an integral part of the overall marketing strategy, it must be considered as the major part of the strategy. Every business, irrespective of their size, is trying to achieve a precision that is related to […]
There was a time when customers went from one dealer to another searching for that perfect car model and negotiating for the lowest price. People were mostly loyal to a local dealership. But the future of the automotive industry is undergoing a phenomenal change. Emerging technologies are waiting to completely disrupt the automotive industry, and […]
Image Source: https://image.freepik.com/free-photo/cut-out-medicament-drug-doctor-medical_1134-729.jpg The $14.5 billion Urgent Care Industry is growing at 5.8% annually in US. The main reasons attributing to this growth are aging US population, increase in insured people, lack of access to primary care and an increase in the demand of accountable care. Even though the urgent care industry is growing but […]
Besides everything else, Marketing is also undergoing a lot of change. Digital Marketing is no exception. We’ve been talking, in our blogs, how next gen technologies are impacting the way digital marketing is done or will be done in the future. The magic mantra for brands has changed from ‘staying at the top’ to ‘providing […]
Every entrepreneur will have a different understanding of the term digital business. Since the trends in the digital world are so damn disruptive, there is no one way to define it. So as a result, in this dynamic digital era, many organizations are confused if they are truly digital and what does it take to […]
Every month or quarter you have that dreaded ‘Status Meeting’, where the boss asks you,” Where are my leads?” and you fumble out some stats. You have been investing heavily in inbound marketing and it is not yielding the results that you are anticipating. Let’s face it. Consumers have becomes smarter and more aware. […]
So you have been executing all that was planned as per the 2015 Digital Marketing Strategy, which was developed so meticulously. But the results have not been as planned. It includes all the parameters that should work in the given scenario but what could be the missing piece that’s pulling the expected results down? You […]